Demand Generation Manager

Company Overview:

At Phillips Connect, we are transforming the way our customers operate through innovative smart trailer technology. Guided by nearly a century transportation industry experience and ingenuity, we give fleets real-time insights into trailer health, location, cargo optimization, and overall performance. Our mission is simple: to turn the lights on inside every trailer so customers can run safer, smarter, and more profitable operations with technology that supports better planning, stronger utilization, and clearer decision making.

What It Feels Like to Work Here

People join Phillips Connect because they want to build things that matter. They stay because they feel seen, supported, and empowered to do the best work of their careers. We move fast, collaborate a lot, celebrate wins, learn quickly, and treat each other with respect. Curiosity is encouraged, ideas are welcomed, and humor is appreciated. Everyone has a voice in shaping where we go next.

This is a place for builders, problem solvers, and people who see opportunity where others see limitations. If you want to be part of a team that is on the move, puts the customer at the center of everything we do, brings everyone into the circle and always raises the bar, you will fit right in.

Location: Hybrid (4 days in office)

Reporting: This position reports to the Director of Marketing

Position Purpose & Focus:

The Phillips Connect Demand Generation Manager develops, executes, and optimizes multi-channel marketing campaigns that drive qualified leads, accelerate the sales pipeline, and deliver measurable ROI. This role works closely with sales, product marketing, communications, and digital teams to create strategic, data-driven campaigns that grow brand awareness and generate demand for our solutions across key fleet, OEM, and industry partner networks.

Beyond the day-to-day work, this role shapes how our story reaches the market. You will help define how fleets discover smart trailer technology, how they understand the value behind it, and how they move from interest to purchase to adoption.

Essential Duties & Responsibilities:

Campaign Strategy and Execution

• Develop and manage an integrated, multi-channel demand generation strategy aligned with sales objectives, with focus on pipeline growth, new logo acquisition, and customer expansion.
• Plan, execute, and optimize campaigns across email, paid media, content syndication, webinars, events, and ABM platforms.
• Partner with product marketing and customer success teams to drive cross-sell, upsell, and adoption programs for existing customers.
• Collaborate with the content and creative teams to build high-performing assets including landing pages, nurture sequences, and ads that convert target audiences.
• Lead and manage campaign calendars that support product launches, trade shows, and seasonal priorities.

Lead Management and Optimization

• Oversee lead scoring, routing, and nurturing processes in partnership with sales operations.
• Manage data integrity within CRM and marketing automation systems (Salesforce, Salesforce Marketing Cloud Account Engagement, Google Analytics, LinkedIn Ads).
• Monitor lead flow and conversion rates, continuously improving campaign performance through testing and analytics.

Performance Measurement and Reporting

• Own campaign reporting dashboards and track KPIs such as MQLs, SQLs, cost per lead, and campaign ROI.
• Work with the Salesforce team to enhance lead management, campaign attribution, and funnel reporting frameworks
• Translate data into actionable insights and recommendations for sales and marketing leadership.
• Test and scale new channels to optimize overall marketing efficiency.

Cross-Functional Collaboration

• Partner with the sales team to align marketing and sales objectives and ensure lead quality.
• Work with product marketing to develop targeted value propositions for fleet and logistics decision-makers.
• Support digital initiatives including website conversion optimization, paid media strategy, and remarketing programs.

Experience, Skills, Knowledge, and Abilities:

• Bachelor’s degree in marketing, business, communications, or related field.
• Five or more years of experience in demand generation, performance marketing, or digital campaign management, preferably in B2B technology, SaaS, or industrial markets.
• Proven record of driving pipeline and revenue through integrated demand programs.
• Strong understanding of marketing automation, CRM systems, and analytics tools.
• Exceptional attention to detail and strong analytical, organizational, and project management skills.
• Experience in transportation, logistics, or IoT is a plus

Bonus if You Have:

• Experience improving pipeline efficiency in high-growth SaaS companies.
• Familiarity with Salesforce, Pardot, or similar demand orchestration tools.
• Experience building ABM frameworks or revenue-based marketing models.
• Background in fleet management software, or B2B SaaS selling into the office of the CTO or COO.