Brand Marketing Lead

Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Our success depends on people who are committed to our purpose and have an appetite for progress.

The Brand Marketing and Content Lead is accountable for delivering brand awareness, consideration, and intent to buy for Smoke Free Products (SFP), embedding the global brand guidelines in the market, producing, and deploying omni-channel toolboxes, content, events and other consumer engagements in a way that is compliant with local laws and regulations. The role is critical in driving creativity across the Commercial organization and the entire market and in sustaining a lasting emotional connection with our adult consumers.

Your ‘day to day’:

• Embed global best practices in local content management through the trans-creation of messages, toolboxes and initiatives and adjust or create communication assets based on local market needs as necessary.
• Continuously assess and monitor brand and product communications effectiveness (content, events, etc.) to optimize awareness, acquisition, and retention and NPS.
• Collaborate with cross-functional teams to create a holistic 360-degree marketing plan with the aim of generating awareness and conversion to PMI’s smoke-free products.
• Manage external marketing agencies, suppliers, and partnerships, in collaboration with Digital to ensure digital first content production.
• Accountable for the market content creation and management for SFP brands, products, accessories, consumables and services, across all channels and touchpoints (offline and online), in collaboration with channel leads.
• Own and coordinate the Brand Marketing & Content budget for the market.
• Identify key opportunities for local campaigns based on expertise and knowledge of the local trends and business environment.
• Create and organize impactful events to build brand equity and drive increased product awareness in collaboration with direct channels.
• Legal compliance. Apply the highest standards of integrity and full compliance with all applicable laws and PMI Principles & Practices across the organization.

Who we’re looking for:

• Bachelor’s degree in marketing, communications, or a related field
• 5 years of experience working in or around a marketing department.
• Experience managing external marketing agencies, suppliers, and partnerships.
• Ability to take consumer knowledge, insights & analytics and translate to action.
• Project Management experience
• Experience with content management and localization
• Integrated marketing communications planning experience
• Entrepreneurial spirit, comfortable working in a fast-paced environment
• Legally authorized to work in the US.

Annual Base Salary Range: $92,000-$126,500

#LI-Hybrid

What we offer

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: To improve the lives of a billion smokers.

PMI is an Equal Opportunity Employer

PMI Global Services Inc. and PM Global Brands Inc. are a subsidiary of Philip Morris International Inc. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders and its other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of September 30, 2022, PMI's smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 13.5 million adults around the world, excluding Russia and Ukraine have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com.