Marketing Manager

Marketing Manager – Global CPG

NYC

We’re looking for a Marketing Manager to join our global consumer packaged goods Client in NYC. This role will be central to shaping brand strategy, driving integrated campaigns, and connecting with consumers across diverse markets.

What you’ll do:

• Develop and execute global brand strategies that balance consistency with local market needs

• Lead integrated marketing campaigns across digital, retail, and traditional channels

• Translate consumer insights and data into actionable strategies for growth

• Partner with product innovation teams to launch new products and optimize existing portfolios

• Manage agency and vendor relationships to ensure creative excellence and ROI-driven media planning

• Collaborate with sales, supply chain, and finance to deliver seamless go-to-market execution

• Monitor KPIs, analyze performance, and present recommendations to senior leadership

• Track competitive activity and identify opportunities for differentiation

• Drive digital and social engagement through content, influencer partnerships, and paid media

• Oversee marketing budgets and ensure efficient allocation of resources

• Mentor junior team members and foster a collaborative environment

What we’re looking for:

• 5–7 years of progressive marketing experience, ideally within global CPG organizations

• Proven success in brand management, campaign execution, and consumer insights

• Strong analytical skills with a passion for data-driven decision-making

• Excellent communication and stakeholder management abilities

• Experience managing budgets and agency partnerships

• Ability to thrive in a fast-paced, matrixed environment

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred

Why join our client:

You’ll work with globally recognized brands that reach millions of consumers every day. They offer competitive compensation, a diverse and innovative culture, and opportunities for career growth with international exposure.