What are the responsibilities and job description for the Senior Associate, Integrated Investment (Auto Client) position at PHD?
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
The Role:
The Sr. Associate, Integrated Investment role is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom Investment recommendations to meet our clients’ goals.
If you’re are interested in this role:
- You are integrated investment savvy and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance.
- You are the primary contributor to the development of the Assistant Analysts guiding them through the fundamentals of the buying process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.).
Responsibilities:
- Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
- Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
- Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees.
- Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
- Fulfill client requests, collect data and information regarding TV ratings and industry trends
- Register budgets, email specs, analyze plans, call in mix revisions and optimizations
- Develop of Creative rotation sheet for digital delivered buys
- Coordinate with Platform Logistics for digital campaign execution
- Evaluate and assess vendors using proprietary research tools and industry knowledge
- Participate or lead campaign activation and provide client updates on campaign status
Qualifications:
- Bachelor’s degree
- 1 years of Integrated media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever-evolving Video landscape and industry trends
- Aptitude for mathematical concepts and an understanding of the video marketplace
- Able to understand application of use of industry tools such as (DDS/Prisma, ComsCore, Nielsen, AdViews, eMarketer, etc)
- Excellent presentation, verbal, and written skills
This is the pay range ($60,000-$65,000) the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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Salary : $60,000 - $65,000