Associate Director, Content & Creativity

The Content Partnerships & Creativity team works with clients to develop custom, cross platform programs to create deeper and consistent audience engagement. The team taps into a broad network of digital publishers, social platforms, entertainment production companies, television networks, and streaming companies to produce breakthrough storytelling from large-scale properties to smaller, original programs, covering all budget levels and brand program needs. This role will help strategize, brainstorm, develop, and execute content partnerships for the client and will have the opportunity to work across multiple lines of business within the account.

Responsibilities

Strategic & Functional Team Lead

• Support and contribute to the overall vision and management of branded content initiatives on behalf of our clients
• Actively build out content strategies and content opportunities that deliver on our clients’ marketing and media objectives with media networks, digital publishers, and more
• Develop sound content recommendations to clients, with insights, big ideas, cultural proof points, and compelling tactics
• Understand and implement approved measurement models to justify investment and quantify results from programs
• Develop close relationships with internal media strategy and investment teams to align our team’s content programs to broader strategic priorities and objectives
• Stay atop of current content, storytelling, and technology trends and how those may impact the client business
• Support the Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with clients and agency partners on a consistent basis

Execution

• Serve as the day-to-day point of contact and content expert for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from strategy to ideation to creative development to execution
• Assist in the development and lead the activation of multi-platform distribution plans for programs across digital, linear, and social
• Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout program
• Ensure pre, during and post program measurement and optimization plans align to KPI’s and are in place for each program
• Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more

Team Management

• Reporting to the Director, you may also support the Executive Director based on assigned projects and client initiatives

Thought Leadership

• Offer support to Hearts and Science and Content Leadership on new business pitches and marketing collateral on an as-needed basis

Qualifications

Education & Experience

• Minimum 6 years’ experience in entertainment and content marketing, integrated partnerships, or strategic partnership development
• Proven analytical, strategic thinking, communication, client service, and project management skills
• Interest in and passion for the future of the marketing and media industries
• Stellar written and verbal communication skills
• Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
• Ability to communicate information effectively and confidently in both verbal and written formats (development of ideas, pitches, research and recaps, client presentations, etc.)
• Bachelor’s degree in Communications, Advertising, Media, or related field preferred

Knowledge/Expertise

• Passion for entertainment and culture opportunities for brands
• Experience working with various marketing channels (including digital and social)
• Experience in concept development, production oversight, and foundational understanding of working with and managing media partners
• Understanding of the digital and social landscape
• Experience implementing effective measurement models, synthesizing data to prove value and program success
• Can manage peer level clients with a successful track record in account management and client service