Category Manager, Marketing- Petsense

Overall Job Summary

The responsibility of this position is to lead and manage the execution of all national Marketing plans, create and execute support for all Petsense by Tractor supply category specific marketing plans and offers, manage the execution of test and learn programs to optimize media mix. This role will also be assigned to other special projects such as leading marketing initiatives aimed at improving customer experience and driving internal processes and efficiencies.

Essential Duties and Responsibilities (Min 5%)

• Lead & develop annual, quarterly, and monthly 360-degree marketing plans (paid media, owned media, in-store, organic social, local events) for Consumables, Hardlines, Specialty, Grooming & Services and Digital.categories based on competitive analysis, customer research, financial data, and creative performance.
• Manage the execution of tactical elements related all national Marketing plans, including coordinating deliverable task setup, monitoring, approvals, testing development and execution, and budget tracking.
• Proactively coordinate all Marketing activation plans partnering with internal Merchandising team and external vendor partners (when required) in the categories Consumables, Hardlines, Specialty, Grooming & Services and Digital.
• Develop Test and learn programs by setting up customer offers & incentives to optimize current media mix, drive sales, and increase customer awareness, customer retention and loyalty.
• Supervise, monitor and drive completion of strategic and tactical projects via internal content planning, proofing systems.
• Manage Marketing initiatives for Petsense by Tractor Supply to increase customer awareness and drive customer retention.
• Ensure all marketing activations are on time and on-budget.
• Lead project management platform for Petsense by Tractor Supply partnering with Tractor Supply Marketing Operations & Loyalty teams to drive efficiencies, training, and future new tool capabilities.
• Manage additional Special Projects as designated by TSC, as appropriate.

Required Qualifications

Experience: 6 years of marketing experience preferred. Retail marketing experience preferred.

Education: Bachelor’s degree from an accredited college or university in Marketing, Advertising or equivalent. A suitable combination of education and experience will be considered.

Professional Certifications: None.

Preferred knowledge, skills or abilities

• Leadership experience driving strong cross-functional relationships, internal relationships and external partnerships.
• Experience managing marketing vendor relationships and leveraging vendor resources and channels preferred.
• Strong understanding of marketing concepts, media disciplines and production tactics.
• Ability to delegate and direct a team of people (includes internal and external vendor partners).
• Ability to drive results and provide recommendations for continuous improvement rooted in data.
• Strong demonstrated knowledge of the business, including finance, merchandising, operations, offer management and loyalty programs.
• Budget Management preferred.
• Marketing workflow & systems management preferred
  Proficiency in Microsoft Office Suite.
• Ability to travel occasionally.

Working Conditions

Physical Requirements

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Please visit this link (https://www.tractorsupply.careers/content/Our-Benefits/?locale=en_US) for more specific information about the benefits and leave policies applicable to the position you’re applying for.