Digital Marketing Manager- Media Buyer

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Established in 2021, Independence Pet Holdings (IPH) is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach includes our own insurance carrier, insurance brands and partner brands

Pets Best, a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service.

Job location: Remote

Job Summary: We are seeking a results-driven Digital Marketing Manager- Media Buyer with deep expertise in paid media, media buying, and discount/perks-based acquisition programs to own and scale customer acquisition across performance channels. This role is responsible for planning, executing, and optimizing multi-million-dollar media budgets while leveraging discount programs, employer perks, and partner marketplaces to drive incremental growth and cost-efficient acquisition.

Job Description

Media Buying & Performance Marketing

• Own day-to-day management of paid media across Google Search, YouTube, Meta (Facebook/Instagram), Programmatic/Display, CTV, and Paid Social
• Plan, forecast, and manage monthly and quarterly media budgets with a focus on CPA, ROAS, LTV, and CAC efficiency
• Work with agency partners to optimize bidding, audience targeting, creative, and landing pages to drive scalable, profitable growth
• Identify opportunities to improve incrementality and reduce media waste across channels
  
  

Discount Programs & Perksite Management

• Own strategy and execution for discount programs, employer perks, affinity partnerships, and perksite marketplaces (e.g., employee benefit portals, partner marketplaces, loyalty platforms)
• Manage relationships with perksite partners and aggregators, ensuring accurate offers, timely updates, and strong visibility
• Evaluate performance of discount-driven acquisition, balancing volume, CPA efficiency, and customer quality/LTV
• Partner with finance, legal, and product teams to structure offers that drive acquisition without eroding margin
• Develop testing frameworks to assess incrementality and cannibalization of discount-based traffic
  
  

Strategy & Testing

• Build and execute full-funnel acquisition strategies across prospecting, retargeting, and partner-driven channels
• Lead structured testing roadmaps for offers, discounts, messaging, and placement across paid and partner channels
• Translate performance insights into optimization opportunities across media and perks programs
  
  

Creative & Cross-Functional Collaboration

• Collaborate with creative teams to develop performance-driven messaging, including discount and value-based offers
• Ensure consistent brand representation across paid media and partner/perks environments
• Partner with lifecycle and retention teams to align discount acquisition with long-term value and retention strategies
  
  

Reporting & Analytics

• Own performance reporting across paid media and discount/perks channels, delivering clear insights to stakeholders
• Analyze cohort performance to understand LTV, retention, and churn differences between discounted vs. non-discounted customers
• Leverage tools such as Google Analytics, ad platforms, attribution tools, and MMM (if applicable)
  
  

Agency & Vendor Management (if applicable)

• Manage external media agencies and partner platforms, ensuring accountability and performance against goals
• Negotiate placements, fees, and promotional opportunities with perksite partners when applicable
  
  

Qualifications

Required

• 5–10 years of experience in digital marketing, paid media, or growth marketing
• Hands-on experience managing media buying and performance channels
• Experience managing or partnering with discount programs, perksites, or affinity/partner marketing channels preferred
• Strong analytical skills with a focus on incrementality, CPA efficiency, and LTV
• Ability to work cross-functionally with finance, product, creative, CRO and analytics teams
  
  

Preferred

• Proven experience utilizing Google Analytics 4 (GA4) to track user behavior and campaign performance
• Experience managing day-to-day operations with affiliate networks and aggregators e.g., Impact.com, including link management, asset distribution, CRO and commission tracking
• Experience in insurance, healthcare, fintech, SaaS, or subscription-based businesses preferred
• Familiarity with employee benefit platforms, loyalty programs, or partner marketplaces
• Experience with MMM, attribution modeling, or incrementality testing
• Prior experience in high-growth or PE-backed environments
  
  

What Success Looks Like

• Profitable, scalable growth across paid media and discount-driven channels
• Discount programs that drive incremental acquisition, not margin erosion
• Clear understanding of customer quality across acquisition sources
• Trusted advisor to leadership on media and partnership investment decisions
  
  
  
  

#petsbest

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)