What are the responsibilities and job description for the Marketing and Product Development Assistant position at Petpals Group Inc?
Key Responsibilities1. New Product Development & Launch (Core Duty) Market Research & AnalysisConduct quarterly research on at least 10 potential products.Analyze sales volume using tools such as Helium 10.Review negative customer feedback and suggestions.Perform initial patent checks to assess product viability. Product Definition & SourcingSupport final product selection.Create product presentations (PowerPoint). Financial & Commercial StrategyCalculate key pricing metrics, including MSRP and MAP. Packaging & Production CoordinationOversee packaging development and identify design flaws.Coordinate testing and first production orders.Plan shipping logistics and pallet layouts. Project ManagementTrack development stages using the “New Product Development Checklist.”Ensure timely progress across all phases. Tradeshow ParticipationOrlando Show – FebruarySanta Fe Springs Show – MarchNew York Show – JuneSeattle Show – AugustDallas Show – TBDSuperZoo – AugustS&S – OctoberPLMA – November 2. Marketing & Brand Promotion Tradeshow Coordination Research, plan, and organize participation in key global trade shows. 3. Post-Launch Product Analysis Performance MonitoringCollect and analyze online customer reviews.Focus on negative feedback to identify improvement opportunities. Quality AssuranceConduct sample testing.Compile quarterly review reports to guide future product development. Ideal Candidate ProfileStrong analytical and market research capabilities.Excellent project management and organizational skills.Effective communicator across presentations, negotiations, and cross-functional teams.Detail-oriented with a commitment to continuous improvement. Required Skills & QualificationsProficient in using design tools such as Photoshop and Canva to create social media images, promotional posters, event materials, and product illustrations. Capable of independent image editing and creative design, and quick template creation.
Salary : $42,000 - $45,000