Senior Embedded Firmware Engineer

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
  
  
  

Petlibro is a design thinking company creating products that nurture the intertwined lives of pets & their people. We launched with a philosophy that good design, in form & in function, can make a difference. Petlibro innovates with the latest technology to solve everyday problems for the modern pet parents and revolutionize how we care for our pets.

Since 2019, Petlibro has grown into one of the best-selling pet tech brands globally. From smart feeders with app insights to ultra-filtered automatic fountains, to pet health focused smart apps, its products are engineered to magnify the bond between your pet and you. We will be launching cutting edge AI pet tech for modern pet care, come join the team and be the leader in the AI pet tech space.

Job Summary

We are continuing to innovate in the pet technology space for pet owners & pet brands. Pet software & platform service industry is about 20:30 years behind the human's software industry and this yells out "opportunity to disrupt the market".

Our products, primarily smart IoT devices, are already making waves in the market, and we’re projected to reach over six hundred thousand monthly active users on our app by the end of 2024. As we continue to grow, we’re looking for a Senior Embedded Software Engineer to architect, design, build, and test embedded firmware systems for the next generation of pet IoT platforms. In this role, you’ll shape the core of our technology, working closely with hardware and software teams to prototype, develop, and refine innovative pet care products.

Responsibilities

• Architect, design, and implement embedded firmware for IoT devices.
• Develop and optimize firmware drivers, RTOS, and low-power solutions for microcontrollers (ARM Cortex-M).
• Integrate wireless connectivity protocols (Wi-Fi, BLE, etc).
• Implement real-time data processing, sensor control, and power management algorithms.
• Debug and troubleshoot hardware-software interactions using oscilloscopes, logic analyzers, and JTAG.
• Collaborate with hardware and software teams to ensure system-level functionality and performance.
• Contribute to firmware best practices, including version control, code reviews, and testing frameworks.
  
  
  

Qualifications Required:

• 5 years of experience in embedded firmware development.
• Strong proficiency in C/C for real-time embedded systems.
• Hands-on experience with RTOS-based development (FreeRTOS, RT-Thread).
• Experience with IoT connectivity protocols (Wi-Fi, BLE, MQTT, etc).
• Familiar with microcontroller architectures (STM32, ESP32, Nordic, etc).
• Solid debugging skills using tools like JTAG, GDB, and oscilloscopes.
• Understanding of power management, battery optimization, and sensor integration.
  
  
  

Nice to Have:

• Experience with OTA firmware updates and security in embedded systems.
• Knowledge of Python or embedded scripting for test automation.
• Experience in machine learning on edge devices or AI integration.
  
  
  

Compensation & Disclaimer

• Salary Range: $140,000 – $200,000 USD annually
• Final compensation will be based on candidate experience, seniority, and technical expertise. In addition to base salary, the role may include annual performance bonus, equity, and comprehensive benefits.