What are the responsibilities and job description for the Brand Manager position at PETERMAYER?
Company Overview: PETERMAYER is an independent, integrated ad agency based in New Orleans, LA, renowned for delivering innovative marketing solutions. We’ve uncovered evidence that unleashing the joy inherent in brands builds real business results and have developed a strategic and research-driven process to unlock this value for our clients through creativity.
We are seeking a curious, strategic, and detail-oriented Brand Manager to join our team. This role serves as a steward of our clients' brands, partnering with cross-functional teams to deliver integrated marketing solutions that support business objectives and strengthen brand performance. The ideal candidate combines strong relationship management with sound business judgment, ensuring work is strategically grounded and flawlessly executed.
Responsibilities:
- Build trusted relationships with clients by participating in meetings, leading day-to-day communications, and translating business objectives into actionable marketing plans.
- Manage day-to-day brand initiatives, ensuring projects are delivered on time, on budget, and aligned with brand strategy and business objectives.
- Partner with creative, media, strategy, analytics, and production teams to develop integrated solutions that deliver measurable business results.
- Prepare client communications, status reports, and performance summaries while helping identify insights and recommendations for future optimization.
- Monitor competitive activity, market trends, and consumer insights to inform strategic recommendations.
- Lead billing, estimate reviews/approvals, and budget tracking as needed.
- Ensure accurate documentation of meeting notes and next steps.
- Build strong relationships across departments and with clients to foster trust and seamless communication.
- Look for opportunities to add value by proactively identifying client needs, emerging opportunities, and ideas that strengthen the client's business and brand.
Qualifications
- Bachelor’s degree in Advertising, Marketing, Communications, or a related field.
- 2–4 years of experience in an account service role, preferably within a full-service advertising agency.
- Strong organizational, communication, and critical thinking skills with an ability to balance strategic thinking and execution.
- Ability to manage multiple priorities while maintaining attention to detail and delivering high-quality work.
- Familiar with video, photography, digital, and audio production.
- Comfortable presenting ideas and updates to both internal teams and clients.
- Working knowledge of integrated marketing disciplines, including media, analytics, PR, and content strategy, is a plus.
- Proficient in Microsoft Office and project management tools.
- A proactive problem-solver who thrives in collaborative environments and welcomes opportunities to learn and grow.
Success in this role requires:
- Curiosity about clients' businesses and industries.
- Strategic thinking balanced with strong execution.
- Ownership and accountability.
- Collaboration across disciplines.
- Confidence communicating with clients.
- A passion for building strong brands.
What We Value
Our agency’s Guiding Principles are as follows:
- All In – We don’t do everything, but everything we commit to, we give 110%. We bring energy and abundance through both our attitudes and our work. We call it lagniappe: that little something extra.
- Better Together – We cherish our diverse PETERMAYER community. We choose “we” over “me”. We are respectful, collegial and open.
- Doing What’s Right – We always ask “what is the right thing to do?” And follow through with integrity
- Resilient Optimism – We never give up – which makes us fearless. We push boundaries in the interest and pursuit of the best work. We give each other permission to challenge assumptions and create change for the better. Like New Orleans, we stubbornly endure despite the odds.
- Human Forward – We’re about “people” – not employees, clients or consumers. We use technology and data, but only to serve insight, creativity and compassion.