What are the responsibilities and job description for the Specialist, Copywriter position at Petco?
Want to help pets live their best lives?
We're proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you
Our core values capture that spirit as we work to improve lives by doing what's right for pets and people.
Pet First - Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.
Foster the Fun - Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.
Let's Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.
Job Profile Summary
- This role is responsible for writing well-organized, engaging, and persuasive copy for various packaging designs and internal communication to associates in support of business objectives that raise brand awareness and drive sales. This position ensures all copy adheres to and enhances the established Petco brand voice and is regulatory compliant.
It's essential that this role understands the lines of business assigned, and the different types of copywriting required across disciplines including: Packaging, online product communication, brand awareness vehicles to the customer and associates. This role is expected to perform many support tasks related to project, private brand, product, and competitive research
Job Description
- Develop new and unique creative and informational copy for products, both independently, and in support of the Communications Manager.
- Support and lead copy projects as assigned through the process proactively, ensuring that deliverables and deadlines are met and projects driven to completion
- Track down, investigate, organize, and disseminate product copy for customer services needs.
- Proofread and edit their own work and the work of other writers.
- Support and lead copy and copy/art projects as assigned and make recommendations to the Communications Manager, Brand Manager and/or VP of Product Development based on creativity, strategic objectives, and copy that inspires a sense of urgency and desired behavior in the target; Ensure that. the work consistently proves to aid sales and improve product understanding (or any other assigned business objectives).
- Continually demonstrate the ability to collaborate effectively with Product Development, Merchant teams, Customer Service, eCommerce and account service/client teams, and share in joint accountability for achieving business results.
- Complete complex copy/research assignments and remain knowledgeable of consumer pet-related trends. At least twice a year, go out into the market in order to develop and then create trend reports.
- Ensure the company continually follows all legal and regulatory requirements, while staying consistent with brand identity and voice.
Education and Experience
Bachelor's degree or equivalent in English, Journalism, Marketing, Mass Communications or a related field is preferred. 2-5 years of related experience preferably in a high-volume company required.
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Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.
Salary Range: $31.73 - $47.60
Hourly or Salary Range will be reflected above. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits
About Petco:
We're proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years - from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood - the boundless boops, missing slippers, late night zoomies and everything in between. And we're here for it. Every tail wag, every vet visit, every step of the way. We are 29,000 strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250 Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.
Equal Opportunity Employer statement and browser translation instructions
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
Salary : $32 - $48