Head Floral Designer

Head of Floral Production & Head Designer

Petal Productions

About the Role:

Petal Productions is seeking an exceptional creative and operational leader to serve as Head of Floral Production & Head Designer. This dual-function role is central to everything we create — you will be the artistic vision behind our floral work while ensuring production runs smoothly, efficiently, and at the highest standard of quality.

Key Responsibilities

Creative Direction

∙    Lead all floral design across weddings, events, and installations, establishing and maintaining a cohesive aesthetic identity for the brand

    ∙    Develop custom concepts for clients and collaborate closely with the sales team to ensure designs align with client expectations, budgets, and proposals

    ∙    Stay ahead of industry trends and bring fresh, innovative ideas to the team

Production Management

    ∙    Oversee end-to-end floral production, from sourcing and procurement to final installation and breakdown

    ∙    Manage relationships with growers, wholesalers, and suppliers to ensure quality, availability, and cost efficiency

    ∙    Build and maintain production schedules and workflows to handle multiple concurrent events and projects

    ∙    Implement and enforce quality control standards across all stages of production

Team Leadership

    ∙    Recruit, train, and mentor a team of floral designers and production staff

    ∙    Foster a collaborative, creative, and high-performance studio culture

    ∙    Delegate effectively and provide hands-on guidance during high-volume periods

Business Operations

    ∙    Collaborate with ownership and sales on pricing, budgeting, and profitability

    ∙    Monitor inventory, reduce waste, and optimize the use of perishable materials

    ∙    Contribute to marketing efforts including portfolio photography, social media content, and brand storytelling

Qualifications

    ∙    5 years of professional floral design experience, with at least 2 years in a senior or lead role

    ∙    Demonstrated portfolio spanning weddings, corporate events, and large-scale installations

    ∙    Strong knowledge of floral varieties, seasonality, and conditioning best practices

    ∙    Proven experience managing production timelines and coordinating logistics for multi-event schedules

    ∙    Excellent communication and presentation skills, with a collaborative approach to working cross-functionally with sales

    ∙    Leadership experience with the ability to motivate and develop a team

    ∙    Proficiency in floral design software and standard business tools is a plus

∙    English-Spanish bilingual skills are preferred but not required

What We Offer

    ∙    Competitive salary commensurate with experience

    ∙    Creative autonomy and a seat at the leadership table

    ∙    Collaborative, passion-driven team environment

    ∙    Opportunities for professional growth as Petal Productions expands