Sr. Product Marketing Manager

Sr. Product Marketing Manager - Building Products

$120,000 to $150,000 Starting Salary - Bonus Eligible

JOB DESCRIPTIONThe Sr. Product Marketing Manager leads the definition and execution of roadmap priorities by partnering closely with Operations, Sales, Marketing, Quality, and external industry stakeholders. Success in this role requires strong market knowledge of building products and commercial construction, and the ability to translate strategy into scalable, revenue-producing programs delivered through cross-functional leadership.

RESPONSIBILITIES

Strategy, Roadmap & Revenue Growth

• Develop and own a clear product and service roadmap aligned to business strategy, technology investments, and market demand, with a direct focus on revenue growth and profitability.
• Lead business case development for organic growth initiatives, including market sizing, revenue forecasts, cost structures, and margin impact.
• Translate market and customer insights into actionable decisions that balance near-term revenue delivery with long-term strategic growth.

Cross-Functional Program Execution

• Lead cross-functional teams (Operations, Sales, Marketing, Quality, Client Services) to execute roadmap initiatives from concept through launch and scale.
• Drive disciplined execution of programs, ensuring on-time, on-budget delivery while meeting defined revenue and profitability targets.
• Serve as the single point of accountability for project outcomes, aligning stakeholders around priorities, tradeoffs, and execution plans.

Market, Customer & Industry Leadership

• Apply deep knowledge of the building products and construction materials in North America to inform strategy and decisions.
• Partner with Sales to support customer discovery, value articulation, and commercialization of new and existing services.
• Conduct Voice of Customer (VOC) gathering and analysis to address opportunities in the market and eco-system needs

Go-to-Market & Commercial Enablement

• Define and execute go-to-market strategies for new services, including value proposition, target segments, pricing, and launch plans.
• Track post-launch performance and continuously optimize offerings based on market response and financial outcomes.

QUALIFICATIONS

• 7 years of product management, product strategy, or new business development 
• Demonstrated experience developing and executing product roadmaps tied to revenue growth and margin improvement.
• 5-7 years of deep understanding of building products and construction materials.
• Bachelor's degree in marketing, business, or related field (MBA a plus).
• Ability to travel up to 15%

All inquiries and resume submissions will be handled with the highest level of confidentiality.

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