What are the responsibilities and job description for the Revenue Operations Analyst position at Persona?
About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We’re growing rapidly and looking for exceptional people to join us!
About The Role
The Revenue Operations Analyst will drive operational excellence within the Growth segment by ensuring our systems, data, and processes are optimized for speed, accuracy, and scale. This role will combine analytical rigor with process design, using AI-powered tools to automate routine work and maintain a clean operational ecosystem.
By partnering closely with Growth leadership, RevOps, and cross-functional teams, this person will be instrumental in making sure the Growth team operates efficiently, enabling us to deliver a consistent, high-quality experience to our fast-growing customer base.
What you'll do at Persona
Salesforce Data Quality & Automation
For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We’re growing rapidly and looking for exceptional people to join us!
About The Role
The Revenue Operations Analyst will drive operational excellence within the Growth segment by ensuring our systems, data, and processes are optimized for speed, accuracy, and scale. This role will combine analytical rigor with process design, using AI-powered tools to automate routine work and maintain a clean operational ecosystem.
By partnering closely with Growth leadership, RevOps, and cross-functional teams, this person will be instrumental in making sure the Growth team operates efficiently, enabling us to deliver a consistent, high-quality experience to our fast-growing customer base.
What you'll do at Persona
Salesforce Data Quality & Automation
- Own the integrity and accuracy of Growth segment data in Salesforce (SFDC).
- Conduct regular audits to ensure records are clean, standardized, and up-to-date.
- Partner with team members to build automation for maintaining data hygiene and surfacing insights in real time.
- Establish and document best practices for data entry, maintenance, and review.
- Build and maintain a centralized Growth Team Wiki to house SOPs, documentation, and segment-specific processes.
- Continuously update, merge, and deprecate documentation to reflect current practices.
- Partner with RevOps and Enablement to track usage and ensure adoption of new resources.
- Support RevOps and Growth leadership with ad-hoc operational projects—including Salesforce enhancements, marketing requests and staffing models.
- Translate strategic goals into clear operational steps, driving execution across teams.
- Identify opportunities to automate repetitive tasks and propose scalable solutions.
- 1–3 years of experience in operations, business systems, or revenue operations.
- Strong analytical and process-oriented mindset.
- Proficiency with Salesforce (or similar CRM); comfortable working with large datasets.
- Familiarity or curiosity about AI tools (e.g., data enrichment, workflow automation, document summarization).
- Exceptional organizational skills and attention to detail.
- Excellent communication and documentation skills.
- Thrives in a fast-paced environment with a growth mindset and a bias for action.
- Open to working on-site at our San Fransisco headquarters.
For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.