Sr. Associate Brand Manager - Women's Health

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

We are currently looking for a Senior Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team, based in either Morristown, NJ or Grand Rapids, MI with a hybrid working schedule.

Scope of the Role

Responsible for supporting the Associate Director Brand Management on the following brand initiatives:

• Brand Performance & Competitive Surveillance & Reporting: Lead weekly & monthly performance reporting based on consumption, media, brand health and CRM data. Continuously monitor and track category and brand performance to inform strategy and/or tactical pivots needed. Partner with Insights & Analytics to leverage marketing mix data and optimize resources to drive brand penetration. Own consumption forecast and analyze performance on weekly & monthly basis.
• Social & Digital Media Planning: Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels. Focus on ways to build first party data, learning and awareness.
• Social & Digital Media Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
• Influencer Marketing: Execute end to end influencer marketing activation including brief development, coordinating with agency partner, vetting creators and content, coordinating Medical/Legal/Regulatory [MLR] review, and analyzing performance & optimize content marketing strategy.
• SEO: Partner with Digital team to monitor performance. Serve as marketing point for article development and further enhancements needed to the site to support SEO.
• CRM: Partner with Digital team to determine use cases and test & learn plans to accelerate consumer conversion across the Opill marketing funnel.
• Serve as brand liaison to Customer Care and mine for insights into the Opill consumer journey.
• Shopper Marketing: Partner with Commercial Strategy group to commercialize and execute in-store and online shopper strategy to support customer specific business objectives and merchandising plans.
• New Product Development: Own new product forecasting and demand planning.
• Project Management: Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs. Support organizational needs for cross-functional meetings and brand PR events.
• Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative. Partner with Legal and Regulatory to ensure in-market risk is minimized. Maintain repository of all graphics for sales reviews, agency support, etc.
• Claims & IP: Manage MLR, lead trademark activities, leverage insights to assess claims opportunities across different consumer journeys.
  
  

Other day-to-day responsibilities include: Stage Gate deliverables, meeting management, project management, file maintenance, sales samples coordination, budget management, art conversions and ad hoc analyses and performance reporting.

Experience Required

• Typically these skills are obtained with a Bachelor’s degree in Business, Marketing or a related field; Master’s degree/MBA preferred, along with 6 years of experience.
• 2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus.
• Requires demonstrated ability to support established business plan, possess marketing creativity, verbal and written communication skills, and excellent project and time management skills.
• Requires the ability to influence internal teams without authority.
• Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots.
• Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.
• Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required.
• Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.
• Up to 20% travel may be required.
  
  

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Target base salary for NJ $112K - $140K.

Find out more about Total Rewards at Perrigo.

Hybrid Working Approach

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo