What are the responsibilities and job description for the Marketing Manager position at PerkinElmer?
Brand Development & Stewardship
- Support the creation and roll-out of the OneSource Life Sciences master brand and sub-brand architecture.
- Partner with leadership on the brand narrative, value messaging, positioning, and visual identity.
- Ensure brand consistency across all business units, marketing channels, and customer-facing materials.
- Manage the development of brand guidelines and enable cross-functional teams to adopt them.
- Oversee the end-to-end build of the new OneSource Life Sciences website, including content, structure, user experience, and vendor management.
- Coordinate internal SMEs (labs, PF, technology solutions) to supply accurate content and proofing.
- Ensure the website reflects the new brand, showcases our capabilities clearly, and supports lead generation.
- Manage launch timeline, testing, QA, and post-launch optimization.
- Support the annual marketing plan for brand awareness, customer retention, and account growth.
- Develop and maintain sales collateral, capability decks, case studies, and customer-facing content.
- Partner with sales, account management, and operations leaders to understand market needs and create relevant materials.
- Manage general marketing requests from across the organization with clarity and prioritization.
- Assist in development of digital campaigns (email, web, social) to drive awareness and demand.
- Track performance metrics to support continuous improvement.
- Work with the VP, Marketing & Strategy to operationalize the ABM strategy for top-tier accounts.
- Build targeted content, messaging, and materials tailored to strategic clients and verticals.
- Coordinate with sales and account teams to understand account goals, decision-maker needs, and buying journeys.
- Manage ABM deliverables such as personalized microsites, targeted campaigns, executive briefings, and customer value stories.
- Partner with analytics teams to measure engagement, track movement across the account lifecycle, and report on campaign impact.
- Ensure ABM programs reinforce the new brand and support long-term customer relationships.
- Work closely with Project Farma, Lab Solutions, and Technology Solutions teams to unify messaging.
- Collaborate with HR, legal, and corporate marketing teams to ensure alignment and compliance.
- Support event marketing for conferences, summits, and customer engagements.