What are the responsibilities and job description for the Senior Manager, Solutions Marketing & Enablement position at Perion?
Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video, CTV, and programmatic DOOH.
Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We're working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.
Role Overview
We're seeking a strategic, solutions-oriented Senior Manager, Solutions Marketing & Enablement to lead the development, packaging, and commercialization of Perion's cross-product solutions. This role bridges product marketing and sales enablement—turning product capabilities into clear, compelling solutions that drive adoption, differentiation, and revenue impact.
You will partner closely with Product, Revenue, Partnerships, and Activation teams to build narratives, deliver enablement programs, and ensure our solutions land consistently across markets and teams.
Key Responsibilities
GTM Strategy & Positioning
Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.
Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We're working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.
Role Overview
We're seeking a strategic, solutions-oriented Senior Manager, Solutions Marketing & Enablement to lead the development, packaging, and commercialization of Perion's cross-product solutions. This role bridges product marketing and sales enablement—turning product capabilities into clear, compelling solutions that drive adoption, differentiation, and revenue impact.
You will partner closely with Product, Revenue, Partnerships, and Activation teams to build narratives, deliver enablement programs, and ensure our solutions land consistently across markets and teams.
Key Responsibilities
GTM Strategy & Positioning
- Translate global product strategy into regional messaging, positioning, and campaigns.
- Build & execute GTM plans for new solutions, bundles, integrations, and workflows.
- Partner with Sales, Product, and Global PMM to deliver cohesive storytelling across the Americas.
- Serve as the primary PMM partner to the America's Sales org.
- Support strategic pitches with tailored narratives and product expertise.
- Localize messaging to reflect competitive and customer dynamics.
- Lead ongoing research on competitors, regional trends, and customer shifts.
- Own win/loss insights with Sales & RevOps to shape product and GTM strategy.
- Serve as the feedback loop from the Americas to global product and PMM teams.
- Build interal POVs and customer-facing narratives that reinforce Perion's solutions leadership.
- Build and maintain playbooks, battlecards, pitch decks, and case studies.
- Train Sales teams on positioning, competitive differentiation, and objections.
- Mentor Solutions Marketing Specialists across regions.
- Promote knowledge-sharing, process excellence, and consistent execution.
- 5–8 years in Product Marketing, Solutions Marketing, or GTM Strategy (ad tech/martech/SaaS preferred).
- Proven partnership with Sales and ownership of enablement programs.
- Strong narrative development, strategic thinking, and cross-functional influence.
- Demonstrated strength in market insights and competitive analysis.
- Experience in multi-product environments is a plus.
- Strong executive communication skills.
- Google Workspace, Salesforce, Monday.com, Canva, HubSpot, Confluence
- Research & insights tools (e.g., SimilarWeb, eMarketer, preferred)
- Strong presentation design and exceptional written communication
Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.
Salary : $140,000 - $165,000