Marketing Specialist

Duties:        

·        The Marketing Specialist will provide strategic marketing consultation and guidance to various clients.

·        The Specialist will partner with the Marketing Manager and/or Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance Client’s mission, strategic plan and business objectives.

·        The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship.

·        The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counselling.

·        May involve competitive landscape assessments and recommendations.

·        Represents Client internally and externally.

·        Demonstrates project management skills and the ability to manage projects through the entire project life cycle.

·        Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.

·        Understands and acts independently to drive functional strategies forward to advance Client's mission, strategic plan and business goals.

·        Builds credibility with peers and internal stakeholders.

·        Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.

·        The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, media, and content assessment.

·        Press Ganey and physician bios support for all four sites

Skills:

·        Broad based knowledge of marketing strategies.

·        Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills.

·        Proven execution ability, including digital marketing experience preferred.

·        Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.

·        Must be comfortable in a fast-paced and changing environment.

·        Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.

·        Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.

·        Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.

·        May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.

·        Has a positive influence on others.

·        Position requires occasional travel and the flexibility to work weekends and evenings as necessary.

·        This role must work with multiple tools including AI, the Adobe tools suite and knowledge of Agile processes is preferred.

·        This role must also works with complexity, drives strategic influence, and interfacing with the practice.

·        The role should have at least 3-5 years in marketing. 

·        This role will drive, implement, monitor, and measure results of marketing activities to advance Client’s mission, strategic plan and business objectives.

·        Experienced Marketer

·        The specialist must demonstrate a strong understanding of marketing, critical thinking, and strategic counselling and changing environment. 

·        Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.

·        Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.

·        Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.

Education:  

·        A bachelor's degree with strong academic performance in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 3 years professional experience in a relevant field.

Required:

·        Marketing Strategy

·        Problem Solving

·        Leadership