Demo

Director of Procurement Business Development

Performance Foodservice
Richmond, VA Full Time
POSTED ON 4/3/2026
AVAILABLE BEFORE 5/10/2026
Job Description

Position Details:

  • Remote, ideal candidate located in the Richmond, VA area.
  • Must live close to major airport, 35% travel.

We Deliver the Goods:

  • Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
  • Growth opportunities performing essential work to support America’s food distribution system
  • Safe and inclusive working environment, including culture of rewards, recognition, and respect

Position Purpose:

Influence and develop PFG private and distributor brand product growth across Performance Foodservice Operating Companies (OPCOs), while expanding PFG brand penetration with high-potential operators including National and Regional multi-unit restaurant chains, convenience store groups, and universities. This role sits within Performance Foodservice Corporate Procurement and partners closely with Brands, Marketing, and cuisine-specific National Sales teams.

Major Functional Responsibilities:

  • Identify PFG brand “voids” in OPCO assortments and recommend like-for-like conversions from national/packer brands, quantifying financial upside and penetration lift.
  • Accelerate PFG brand penetration with national/regional multi-unit customers via consultative engagement with the National Account Team and key decision-makers.
  • Deliver brand capability presentations and lead product cuttings; coordinate product samples to support customer evaluation and conversion.
  • Gather detailed pricing inputs and recommend pricing strategies that achieve acceptable profit margins for National Account business.
  • Own follow-through on conversion opportunities, communicating outcomes to suppliers and stakeholders.
  • Support supplier negotiations by helping secure pricing contracts needed to enable conversions.
  • Track and monitor sales performance tied to brand conversion and penetration initiatives.
  • Partner with acquisition teams to identify comparable PFG brand products to convert from national brands, buying group private brands, or acquired distributors’ private labels.
  • Collaborate with Corporate Category Management to develop and promote PFG brands within managed categories and continuously benchmark against competitors.
  • Partner with Marketing to incorporate new product rollouts and selected PFG branded items into internal and external promotions and advertising.
  • Coordinate cross-segment alignment (Core-Mark, Vistar, Green Rabbit, PFG Manufacturing) to build awareness and promotion of targeted PFG brand items.
  • Use market trends, insights, and analytics to build sales stories and new item presentations for field sales and procurement teams.
  • Performs other duties as assigned
  • Complies with all policies and standards

Required Qualifications

Required Education:

  • Bachelor's Degree

Work Experience:

  • 7 - 10 Years - Experience in Foodservice Sales, Foodservice Category Management, Product Marketing, or Business Development

Compensation

120,000 -170,000 with bonus opportunity

Salary.com Estimation for Director of Procurement Business Development in Richmond, VA
$97,257 to $123,166
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