What are the responsibilities and job description for the Product Marketing Specialist position at PerfectVision?
About PerfectVision
Since 1979, PerfectVision has led the way in telecommunications — connecting businesses and consumers through the voice, video, and data technologies that power the world we live in. A recognized leader in wireless and broadband infrastructure solutions, we deliver customizable, connected products that span design through deployment.
At PerfectVision, we integrate diversity, equity, and inclusion into everything we do — from how we design and build our products to how we grow and support our workforce. Our mission is simple yet ambitious: to empower people, businesses, and communities by providing the connectivity that fuels access to information, education, and entertainment — today and for the generations to come.
About the Role
The Product Marketing Specialist owns how PerfectVision's solutions show up in the market — and helps expand their reach across the telecommunications infrastructure industry. Based on-site at our Little Rock, AR corporate office, you'll become an expert on our products, our customers, and our industry, then turn that knowledge into positioning, messaging, and go-to-market programs that make our value unmistakable and drive sales. It's a hands-on role for a marketer who is equally creative and analytical.
What You'll Do
- Study our products and translate technical details into clear customer benefits
- Develop and execute product marketing plans — positioning, messaging, and go-to-market strategy
- Partner with product management and sales to define target audiences and build marketing collateral and sales enablement tools
- Coordinate product launches across channels, from landing pages to ad campaigns
- Follow market trends, customer feedback, and competitive activity to refine value propositions and inform pricing and packaging
- Support our e-commerce and online product presence
- Test product features, releases, and ad copy, and evaluate results against clear KPIs
- Manage campaigns and present insights and recommendations to internal stakeholders
What You Bring
- Proven experience in product marketing or a similar role, ideally for technology or telecommunications offerings
- A strong grasp of go-to-market fundamentals: positioning, messaging, and launch planning
- Market research and analysis skills — comfortable interpreting data and reading the competitive landscape
- Excellent writing and communication skills, able to make technical topics clear for any audience
- Working knowledge of web analytics (e.g., Google Analytics) and familiarity with CRM/marketing tools (Salesforce a plus)
- Creativity, a keen eye for detail, and the organization to juggle multiple projects in a fast-paced environment
- A bachelor's degree in Marketing, Business, Communications, or a related field — or equivalent practical experience
- Bonus: a background in design or copywriting, and experience in wireless/broadband infrastructure or SaaS
Our Commitment
Beyond the work, we're building something greater. We're proud to give back — donating over $3 million and thousands of volunteer hours to nonprofit organizations across the country. Because at PerfectVision, we're building connections that matter.
Equal Opportunity Employer
PerfectVision is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.
On-site · Little Rock, AR | Full-time |Marketing & Sales