What are the responsibilities and job description for the Google Ads Specialist position at Perfect Selection Marketing?
Overview
Are you passionate about digital marketing and eager to drive impactful advertising campaigns? We are seeking a dynamic Google Ads Specialist to join our team and lead the development, execution, and optimization of paid search and social media advertising strategies. In this role, you will harness the power of platforms like Google Ads, Bing Ads, Twitter Ads, and Facebook Advertising to elevate brand visibility, increase conversions, and maximize return on investment. Your expertise in performance marketing and analytics will be instrumental in shaping our digital marketing success story. If you thrive in a fast-paced environment and have a knack for data-driven decision-making, this opportunity is perfect for you!
Responsibilities
- Develop, implement, and optimize PPC (pay-per-click) campaigns across Google Ads, Bing Ads, and social media platforms such as Facebook and Twitter to meet marketing objectives.
- Conduct comprehensive keyword research using SEO tools and SEM techniques to identify high-performing keywords that drive traffic and conversions.
- Manage media buying strategies, including budget allocation, bid management, and campaign pacing to ensure optimal ad spend efficiency.
- Utilize Google Analytics, Google Tag Manager, and web analytics tools to monitor campaign performance, analyze user behavior, and generate actionable insights.
- Perform conversion rate optimization by testing ad copy, landing pages, and targeting parameters to improve campaign effectiveness.
- Coordinate with cross-functional teams on media planning and affiliate marketing initiatives to expand reach and engagement.
- Stay current with industry trends in digital marketing, SEO/SEM best practices, and emerging advertising platforms to continually refine strategies.
Qualifications
- Proven experience managing Google Ads campaigns with a strong understanding of PPC campaign management principles.
- Familiarity with social media management tools and advertising platforms such as Facebook Advertising and Twitter Ads.
- Knowledge of SEO tools, web analytics (Google Analytics), Google AdWords (now Google Ads), Bing Ads, DoubleClick, and Google Tag Manager.
- Strong skills in keyword research, media buying, budgeting, and conversion optimization techniques.
- Experience working within e-commerce environments or digital marketing agencies is highly desirable.
- Ability to analyze data effectively to inform decision-making and campaign adjustments.
- Excellent communication skills with the ability to collaborate across teams and present findings clearly. Join us as a Google Ads Specialist where your expertise will empower brands to reach their audience more effectively! We are committed to fostering an inclusive environment that values innovation, creativity, and continuous learning—all while providing paid opportunities that recognize your skills. If you're ready to make an impact through performance marketing excellence, we want to hear from you!
Pay: From $30.00 per hour
Work Location: Hybrid remote in Stamford, CT 06901
Salary : $30