Brand Marketing Associate

JOB DESCRIPTION

Perelel is looking for a strategic, creative, and highly organized Brand Marketing Associate to join our Brand Marketing Team full-time. This role will work closely with our Senior Director of Brand Marketing and is responsible for supporting role on the Brand Marketing Team through a comprehensive scope that provides exposure to brand marketing campaign activity, influencer and events.

KEY RESPONSIBILITIES

Brand Marketing Campaign Activity:

• Project Support: Assist the marketing team by creating and managing decks, calendars, and Asana tasks for various projects.
• Brand Marketing Reporting: Collaborate with the Senior Brand Marketing Director and Brand Marketing Manager on partnership tracking key metrics and assembling initiative retrospectives, providing insights and analysis to improve future initiatives.
• Budget Tracking: Track and manage budgets for gifting, influencer activities, and other marketing expenses as needed.

Influencers:

• Support the Brand Advocate Program: Support day-to-day operations of the program, ensuring key KPIs are met. 
• Influencer List Curation: Develop and curate targeted influencer lists for marketing gifting campaigns, events, and initiatives, ensuring alignment with brand goals and audience.
• Contract Management: Create and maintain a comprehensive database of partnership/influencer contracts and invoices.
• Deliverable Oversight: Track and monitor influencer deliverables to ensure all commitments are fulfilled. Promptly flag any discrepancies to the Marketing Team. 
• Influencer Relationship Management: Foster and maintain proactive, positive relationships with influencers to ensure long-term partnerships and successful collaborations.
• Performance Reporting: Compile monthly and campaign-specific reports on influencer activities using both internal metrics and requesting metrics/feedback from influencer on performance, highlighting key wins, identifying areas for improvement, and providing actionable insights.
• Platform Management: Manage influencer platforms like Grin,Tribe, and Nectar ensuring data accuracy and optimization for effective influencer communication. 

Brand Events Partnership Support 

• Event Coordination: Support the Senior Brand Marketing Director in organizing brand events and partner activations, including partner communications, internal briefing, managing event logistics, creating run-of-show schedules and post-event retrospectives.
• On-site Support: Represent the brand at events as needed, ensuring smooth operations and a premium brand presence.
• Platform Management: Manage event platforms such as Luma - ensuring that community events and support groups are up to date. Provide weekly updates and statuses on RSVP tracking, recommending marketing pushes as needed to ensure strong attendance.

Gifting 

• Influencer Gifting: Manage monthly influencer gifting programs, ensuring gifting goals are met and tracked accordingly.
• Campaign Giftings: Coordinate brand campaign gifting initiatives, influencer giftings, and customer surprise-and-delight programs - and work hand in hand with agency or production partner when relevant
• Merchandise Management: Maintain and organize all brand merchandise at HQ, ensuring accurate inventory for gifting and events. 

General Support 

• Special Projects: Assist with various special projects as assigned.
• Invoice & Budget Management: Submit invoices and reconcile budgets for marketing activities and gifting programs as needed.
• Discount Code Management: Create and update discount codes for partnerships, influencers and events, ensuring the discount code list is refreshed monthly.

QUALIFICATIONS AND REQUIREMENTS

• 2-4 years of experience in Marketing
• Highly organized, master negotiator and good problem-solving skills
• Ability to balance and manage multiple projects at once
• Personal interest in the health and wellness category; well-versed in the space
• Ability to work to in a fast-paced, entrepreneurial environment, while maintaining a positive “can-do” attitude
• Collaborative team player with an open mind and willingness to learn
• A genuine passion for the Perelel brand, our mission, customer, and products
• Excellent communication skills, both written and verbal

OUR MISSION

Perelel is the first and only vitamin to be founded by an OB/GYN alongside a team of leading women’s health doctors. Our vitamin packs offer targeted nutrition for wherever you are in your reproductive lifecycle. Using only high-quality ingredients in the most bioavailable formats, our doctor-made formulations ensure you’re getting exactly what you need, when you need it most. We believe that everyone is entitled to a healthful pregnancy. Perelel genuinely cares about its customers and works extremely hard to put out the best products for them.

TO APPLY: Email careers@perelelhealth.com with your resume and cover letter.