What are the responsibilities and job description for the Vice President of Sales position at PER International?
Vice President of Sales (VP Sales)
Location:
London, UK (Travel Required)
We are partnering with a high-growth, venture-backed Robotics & AI company to appoint a Vice President of Sales.
Backed by a leading Global Venture Capital firm with a strong track record of scaling category-defining technology businesses, the company is operating at the intersection of robotics and developer tooling. It is experiencing rapid growth and early product-market fit within a highly technical customer base.
This is a critical leadership hire, offering the opportunity to build and scale the commercial function from early traction to significant revenue scale.
The Role
This is a VP Sales/Revenue Leader role, responsible for building and scaling the company’s entire go-to-market and revenue engine.
Working closely with the founders, the successful candidate will take the business from early-stage traction to scaled growth-owning customer acquisition, sales strategy, and revenue performance end-to-end.
The role is ideally suited to a hands-on, entrepreneurial sales leader who thrives in early-stage environments and is excited to build from the ground up.
Key Responsibilities
Sales Leadership & Revenue Ownership
- Own and drive all revenue metrics across the business
- Develop and execute the sales strategy aligned with company growth objectives
- Take the company from early traction to scaled adoption (100 customers)
- Build predictable and scalable revenue generation processes.
Go-To-Market & Customer Acquisition
- Enhance and scale the existing go-to-market playbook
- Drive new customer acquisition across defined ICP segments
- Lead initiatives to increase trials and conversion rates
- Optimize lead qualification and funnel efficiency
- Continuously refining messaging, positioning, and sales motion.
Customer Engagement & Market Development
- Engage directly with customers, particularly in technical environments
- Build strong relationships across robotics companies and developers
- Identify new market opportunities and expansion use cases
- Travel across the US to meet clients and drive deal progression.
Team Building & Scaling
- Build and lead the sales organization from the ground up
- Hire, mentor, and develop a high-performing sales team
- Establish scalable processes and performance metrics
- Transition from founder-led sales to a structured organization
Candidate Profile
Must-Have Experience
- Proven experience in B2B sales within a high-growth startup
- Track record of driving customer acquisition and revenue growth
- Experience building and scaling sales teams
- Hands-on, execution-focused leadership style
- Ability to work closely with founders
Desirable Experience
- Experience in robotics, AI, or developer tooling
- Background in technical sales environments
- Experience with product-led growth models
About the Opportunity
- Join a high-growth Robotics & AI company
- Supported by an experienced global investment partner
- Work directly with founders
- Build and scale the sales function
- Operate in a cutting-edge sector
Location & Working Model
- Based in London, UK
- Hybrid working model with 2–3 days per week in the office
- Occasional travel to the US office
Why This Role?
This is a unique opportunity for a commercially driven leader to step into a foundational VP Sales role, owning the entire revenue journey from early customers to scale. You will play a defining role in shaping the company’s growth and establishing market leadership.
We are committed to submitting suitable candidates for this vacancy to our client ASAP, for more information contact Aqil Omr at PER Recruitment or send your CV to aqil@per-international.com