Technical Sales Manager

PEPL has been engaged to place a Technical Sales Manager for an esteemed leader in precision measurement technology. Our client is expanding its footprint in the U.S. market and is looking for a Technical Sales Manager to spearhead this venture. Harnessing our client’s expertise and industry reputation, they aspire to redefine the precision measuring equipment landscape with innovative solutions. If you're a forward-thinking leader with a knack for business strategy and sales acumen, this role is tailor-made for you.

You will operate at the intersection of engineering, sales, and market development, partnering closely with global headquarters to localize offerings while building a scalable U.S. sales infrastructure. This role will be located In Atlanta.

Strategic Responsibilities (Market Development & Growth):

• Identify, prioritize, and penetrate high-value key accounts and strategic partnerships across manufacturing, quality assurance, and metrology sectors
• Build and execute a U.S. go-to-market strategy in collaboration with the U.S. Business Manager and global leadership
• Develop and expand a robust sales pipeline, leveraging outbound prospecting, inbound marketing, and industry engagement
• Establish and scale multi-channel sales distribution models (direct sales, channel partners, OEMs, integrators)
• Provide market intelligence and competitive insights to inform product positioning and roadmap decisions

Commercial Execution (Sales & Revenue Generation):

• Own the technical sales cycle from discovery through close, including solution design, demonstrations, and proposal development
• Translate complex technical capabilities into clear customer value propositions and ROI-driven solutions
• Lead customer presentations, product demos, and technical workshops (virtual and onsite)
• Partner with leadership to define pricing strategies, deal structures, and contract negotiations

Technical Consulting & Applications Expertise:

• Serve as a subject matter expert on product capabilities, configurations, and applications within manufacturing and QA environments
• Advise customers on measurement systems, process optimization, and implementation strategies
• Develop application use cases, technical documentation, and best practices tailored to U.S. market needs
• Collaborate with engineering and product teams in Germany to localize solutions and ensure technical alignment

Customer Success & Post-Sales Support:

• Ensure a high-quality end-to-end customer experience, from onboarding through ongoing support
• Provide technical troubleshooting and guidance, escalating advanced issues to global teams as needed
• Drive customer retention, satisfaction, and expansion opportunities through proactive engagement
• Capture and communicate customer feedback to influence continuous product and service improvement

Market Presence & Industry Engagement:

• Build and maintain a strong industry network across manufacturing, metrology, and quality leadership communities
• Represent the company at trade shows, conferences, and technical forums as a brand ambassador and technical expert
• Establish credibility as a trusted advisor and thought leader within target industries

Cross-Functional Collaboration:

• Partner with the U.S. Business Manager on operations, logistics, order management, and invoicing processes
• Collaborate with global HQ (Germany) on product knowledge transfer, training, and innovation feedback loops

Brand Building & Market Positioning:

• Lead efforts to establish and scale brand recognition in the U.S. market
• Develop and communicate a compelling value proposition and differentiated brand narrative
• Ensure consistent, high-quality brand presence across sales materials, events, and customer interactions
• Support marketing initiatives including content development, case studies, and technical storytelling

Key Success Metrics:

• Revenue growth and new business acquisition in the U.S. market
• Expansion and conversion rate of the sales pipeline
• Number and quality of strategic partnerships and channel relationships
• Customer satisfaction, retention, and repeat business
• Brand awareness and market penetration within target industries

Ideal Candidate Profile:

• Strong background in technical sales within manufacturing, metrology, or industrial technology environments
• Proven ability to build markets and scale sales operations from early-stage presence
• Blend of commercial acumen and engineering/technical expertise
• Experience working with global teams and cross-cultural environments
• Entrepreneurial mindset with a hands-on, builder mentality