What are the responsibilities and job description for the Non-Alcohol/Emerging Brands Manager position at Pepin Distributing Company?
The Non-Alcohol Brand Manager will be responsible for managing relationships with Pepin Distributing Company’s non-alcoholic beverage suppliers and overseeing the performance of multiple non-alcoholic and emerging brands. This individual will play a key role in driving growth for established brands while strategically introducing and expanding new products in the market.
Primary Responsibilities
- Assist Total Beverage Manager with new brand training/sampling/introduction with Sales Teams monthly.
- Serve as the primary contact for non-alcoholic beverage suppliers, building and maintaining strong, collaborative relationships.
- Work closely with suppliers to align brand goals, market strategies, and annual growth objectives.
- Conduct joint sales calls with all sales teams, suppliers, and PDC KAM’s.
- Monitor industry trends and consumer insights to drive brand positioning and adapt strategies to maximize market impact.
- Collaborate with the sales team to set targets and develop tactics for maximizing distribution and sales across non-alcoholic brands.
- Provide the sales team with training and insights on brand priorities, product knowledge, and promotional strategies to support effective execution.
- Utilize VIP/iDig and Salient data and market analysis to shape go-to-market strategies for new brands, identifying key distribution channels and growth opportunities.
- Regularly communicate brand performance, market insights, and promotional results to suppliers, leveraging data from VIP/iDig to provide actionable insights.
- Take the initiative to build a positive relationship with all retail customers and exceed their sales and service expectations.
- Responsible for attending special activities (i.e. grand openings, samplings, promotions, etc.)
REQUIREMENTS
- 3-5 years of experience in beverage brand management, preferably overseeing a portfolio of multiple suppliers.
- Proficiency in Microsoft Office, with heavy focus on Excel and Power Point.
- Experience with VIP/iDig and Salient systems for performance tracking, reporting, and strategic planning.
- Strong communication and relationship management skills, with a demonstrated ability to work effectively with both internal teams and external suppliers.
- Ability to develop and execute brand strategies, with an emphasis on supporting new-to-market brands and product growth.
- Familiar with Supplier Forecasting Portals, Chain Retailer Reporting, and Shelf Set Analysis.
- Strong work ethic with passion to be an industry leader at retail market.