Associate Brand Manager

Scope of Position

The Associate Brand Manager (ABM) plays a key role in driving the success of leading over-the-counter (OTC) healthcare brands within the pharmaceutical manufacturing sector. Reporting to the Senior Brand Manager, this position is responsible for turning data-driven insights into actionable marketing strategies and executing tactics that strengthen category leadership and brand equity.

Responsibilities

Data Analysis & Business Insights

• Analyze and publish regular reports on retail and household panel data to evaluate business performance using both custom and syndicated sources.
• Conduct weekly retail and monthly syndicated data analyses (e.g., IRI / Circana, Household Panel).
• Review and interpret retailer card data (e.g., Walmart, Walgreens, CVS) to identify business opportunities.
• Monitor consumer care trends through quarterly analysis of customer inquiries.
• Support ad hoc data requests as needed.

E-Commerce & Digital Marketing

• Manage e-commerce marketing initiatives across major retail platforms (Amazon, Walmart.com, Target.com, and others).
• Oversee digital shelf management, including creative assets, copy optimization, and compliance with retailer requirements.
• Collaborate with sales teams to develop and refine search strategies.
• Lead social media and website content management to ensure consistent brand voice and visual identity.
• Partner with agencies to execute content strategy, monthly social media planning, and engagement tracking.
• Manage quarterly e-newsletters and CRM database updates.

Consumer Engagement & Promotions

• Oversee the execution of large-scale consumer sampling events, from creative briefing to logistics and performance evaluation.
• Manage consumer promotions and coupon programs across platforms such as Quotient, Ibotta, and Catalina.
• Coordinate creative materials for retailer needs, trade promotions, and e-commerce campaigns.
• Support the development and execution of influencer partnerships, including creative briefs, approvals, and posting coordination.
• Participate in consumer and medical sampling events (2–3 annually).

Budget & Forecasting

• Develop and maintain bottom-up forecasts for sampling events, social media, and coupon initiatives.
• Track and report against marketing budgets throughout the year.
• Partner with global and regional teams on reporting and shared learning between U.S. and Canadian markets.

Key Competencies

• Strong analytical and strategic thinking skills.
• Proficiency in marketing data interpretation and insights generation.
• Excellent project management and organizational capabilities.
• Skilled in digital marketing, e-commerce, and creative development.
• Ability to manage multiple priorities and meet deadlines.
• Collaborative mindset with cross-functional and international teams.
• High attention to detail and commitment to execution excellence.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 2–4 years of relevant experience in OTC Health, Beauty, or Wellness categories, or equivalent combination of education and experience.
• Familiarity with FDA OTC Monograph regulations preferred.
• Experience with syndicated data sources such as IRI (Circana) or Nielsen is highly desirable.

Technical Skills

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience with digital marketing tools, CRM systems, and e-commerce platforms.

Additional Details

• Individual contributor role.
• Position requires approximately 15% travel.
• Full-time, on-site position (Monday–Friday).
• Must be able to lift and move up to 25 pounds occasionally.
• Work is performed in an office environment with moderate noise levels.