What are the responsibilities and job description for the Marketing Specialist position at Peoples Communication?
Department: Marketing
Reports To: Sales & Marketing Manager
FLSA Status: Non-Exempt
Position Summary
The Marketing Specialist is responsible for developing, creating, and executing marketing content and campaigns that promote Peoples' residential and commercial communications solutions. This position serves as a key contributor to brand awareness, customer acquisition, customer retention, and community engagement through digital marketing, social media, video, photography, advertising, events, and public relations.
The ideal candidate is an experienced content creator with a strong portfolio demonstrating success in social media, graphic design, photography, video production, and digital marketing campaigns.
Essential Duties & Responsibilities
Content Creation & Brand Management
- Create compelling marketing content for digital, print, video, email, website, and social media channels.
- Write and edit customer-facing communications including advertisements, newsletters, press releases, website content, and promotional materials.
- Capture and produce photography and short-form video content for social media, recruiting, customer stories, community events, and product promotions.
- Maintain brand consistency across all marketing channels and customer touchpoints.
- Manage the content calendar and coordinate timely delivery of campaigns and communications.
Digital Marketing & Social Media
- Plan, schedule, and manage social media content across platforms including Facebook, Instagram, LinkedIn, YouTube, and emerging channels.
- Monitor social media engagement and respond appropriately to customer interactions in coordination with customer service teams.
- Develop and execute paid digital advertising campaigns.
- Track campaign performance and provide recommendations for optimization.
- Assist with website updates and content management.
Telecommunications Product Marketing
- Collaborate with internal teams to develop marketing campaigns supporting:
- Fiber internet services
- Residential broadband products
- Business communications solutions
- Managed IT and technology services
- Community and economic development initiatives
- Translate technical telecommunications products into clear, customer-focused messaging.
- Support product launches, service area expansions, and promotional campaigns.
Community Relations & Events
- Represent the company at community events, trade shows, chamber functions, and customer appreciation events.
- Coordinate marketing support for sponsorships, community partnerships, and public relations initiatives.
- Assist with planning and execution of company events and promotional activities.
Analytics & Reporting
- Monitor marketing performance metrics including website traffic, social media engagement, email marketing results, and campaign ROI.
- May assist with pulling and analyzing data for recommendations to marketing leadership.
Required Qualifications
- Demonstrated experience creating content for social media, websites, email campaigns, and advertising.
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field; or equivalent combination of education and experience.
- 2–5 years of marketing, communications, or content creation experience.
- Strong writing, editing, and storytelling skills.
- Experience using graphic design and content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
- Experience managing business social media accounts, SEO and digital advertising best practices..
Portfolio Requirement
Applicants must submit a portfolio showcasing relevant work, which may include:
- Social media campaigns
- Graphic design projects
- Marketing collateral
- Website content
- Blog articles
- Photography
- Video production
- Digital advertising campaigns
- Email marketing examples
Candidates should be prepared to discuss their role in developing, creating, and measuring the success of featured projects.