What are the responsibilities and job description for the DIRECTOR, DIGITAL MARKETING position at PeopleInc?
Salary Pay Range: $62,353.20-$66,000
Shift: Monday-Friday 8:30AM-4PM
Will help lead and execute digital marketing efforts through integrated campaigns that drive brand awareness, engagement, and measurable growth across digital channels. This position is both strategic and hands-on as well as creative and operational.
ESSENTIAL FUNCTIONS/RESPONSIBILITIES:
- Management of the social media monthly calendar, and the day-to-day digital marketing activities of the agency and its affiliated partners
- Create, curate and schedule content across multiple platforms utilizing Hootsuite
- Observe social media posts and comments and respond according to agency policy
- Develop social advertising strategies to drive both organic and paid/boosted growth and actions
- Design engaging graphics for social media, and other digital content using Adobe products
- Must have experience with filming, producing and editing video and photo content
- Repurpose blog content and brand graphics for digital channels to support agency programs and initiatives
- Conceptualize and shepherd brand identity, awareness and consistency across all departments of the organization
- Attend agency and other events to photograph and/or video activities and share to digital channels
- Understand and monitor digital marketing industry trends, technical advances and requirements to maximize the relevancy of all digital platforms
- Develop a comprehensive view of digital marketing effectiveness, using multiple data sources, analyzing and preparing reports to guide strategic decision-making.
- Create ads, emails and other marketing/communications within the FeathR platform
- Assist the Marketing and Communications team on projects, as needed
- Comply with all agency policies and procedures.
- Other duties as assigned.
- Requires occasional nights and weekends and periodic travel between program locations, including Buffalo, Rochester and surrounding areas.
MINIMUM QUALIFICATIONS:
- At least 6 years’ experience developing and implementing a digital marketing strategy
- A Bachelor of Arts, Bachelor of Science, or equivalent degree
- Extensive hands-on expertise across major platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
- Strong experience with paid social media, including campaign management and optimization
- Demonstrated experience with social media management platforms, preferably Hootsuite
- Strong understanding of social analytics tools (including Google, Meta and other platform analytics) to monitor user behavior, assess campaign efficacy and drive strategy
- Proficiency working within the Adobe Creative Cloud
- Experience working with Hootsuite and FeathR, or similar digital marketing platforms preferred
- Proficiency creating and editing video for social media
- Must possess a valid driver’s license
- Proven ability to communicate with tact, clarity, and accuracy.
- Excellent writing and proofreading skills
SUPERVISORY RESPONSIBILITIES:
- No supervisory responsibilities
Salary : $62,353 - $66,000