What are the responsibilities and job description for the Freelance YouTube Director/Producer position at People Inc.?
This assignment posting is for an Agency Worker opportunity with People Inc. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.
We are seeking a Birmingham, Alabama, Freelance Producer/Director for a weekly YouTube cooking show — someone who lives and breathes YouTube. The ideal candidate is a YouTube expert with a track record of success on the platform, from growing channels to crafting high-performing content. You know YouTube inside and out — the trends, the algorithms, the audience — and you have the wins to prove it.
Assignment Details:
40 hours per week
Start date: Jan 5, 2026
End date (with potential for extension): Mar 31, 2026
Hourly Rate: $65
Location: Birmingham DDM Office
Key Responsibilities:
- Produce and direct two YouTube episodes per week, typically filmed in one day (occasionally spanning two).
- Ensure timely release of two high-quality episodes each week, along with engaging social media cutdowns.
- Contribute to episodic ideation and development, dedicating at least two days per week to creative planning with an algorithm-savvy mindset.
- Lead 1–2 days of in-studio production weekly.
- Oversee post-production workflows, approvals, and final delivery, ensuring each episode is fully optimized for YouTube.
- This is an in-studio position on-site in Birmingham, Alabama, including time for pre-production, filming, and post-production.
Skills & Experience:
- 3 years of experience as a YouTube Director/Producer, ideally in the food or lifestyle space.
- A deep understanding of the YouTube platform, including algorithm behavior, SEO, metadata, publishing strategies, and audience development.
- Proven track record of growing YouTube channels and creating high-performing video content.
- Strong background in social video and food media; familiarity with culinary language and on-camera food styling.
- Ability to translate performance insights into actionable content decisions.
- Passion for food, storytelling, and building community through compelling video.
People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living.
Please be aware of fraudulent recruiters offering opportunities at People Inc. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to hrconcerns@people.inc.
Salary : $65