What are the responsibilities and job description for the Assistant, Brand Communications position at People Inc.?
Job Title
Assistant, Brand Communications
Job Description
About The Position | Major goals and objectives and location requirements
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
The Associate Manager, Brand Communications supports the development and execution of integrated communications strategies that elevate People Inc.'s Entertainment, Beauty & Style brands, with a primary focus on PEOPLE. This role partners cross-functionally with editorial, social, events, and external stakeholders to drive media visibility, cultivate key relationships, support high-profile editorial franchises, and execute high-impact communications initiatives that support business objectives.
The Associate Manager contributes to strategic communications planning while ensuring seamless execution of day-to-day PR initiatives, expanding the reach and cultural relevance of the PEOPLE brands.
About The Team: | The Team and/or Brand.
____________________________________________________________________________________________
This role is part of the Brand Communications team for People Inc.’s Entertainment, Beauty, and Style brands which include PEOPLE, InStyle, Entertainment Weekly, and Byrdie. This team is responsible for developing and executing communications strategies that elevate editorial content, talent, business initiatives, events, partnerships, and brand moments across consumer, trade, broadcast, digital, social, and industry media.
About The Positions Contributions
Weight % Accountabilities, Actions and Expected Measurable Results
60% Support and execute communications strategies that promote PEOPLE's editorial content, brand initiatives, and talent through proactive media relations, strategic outreach, relationship management, and cross-functional collaboration.
25% Coordinate and support media appearances, editorial launches, events, and other high-impact communications initiatives by managing logistics, materials, external partners, and execution to ensure successful outcomes.
15% Contribute to communications planning and team operations by monitoring media coverage, identifying opportunities, developing communications materials, supporting reporting and administrative processes, and collaborating on strategic initiatives that advance business goals.
Education
The Role’s Minimum Qualifications and Job Requirements
Bachelor’s degree or equivalent communications experience.
Experience
2-4 years experience
Specific Knowledge, Skills, Certifications And Abilities
– Superior written and verbal communication skills.
– Understanding of the media landscape, effective media relations practices and identifying what makes news and why.
– Knowledge of entertainment media including areas of celebrity, pop culture, etc..
– Comfortable working both independently of others and as a team player
– Strong knowledge of social media
– Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
– Self-motivated, detail-oriented, and solution-focused with strong critical thinking skills.
% Travel Required (Approximate): 15%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $67,000.00 - $72,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#
Assistant, Brand Communications
Job Description
About The Position | Major goals and objectives and location requirements
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
The Associate Manager, Brand Communications supports the development and execution of integrated communications strategies that elevate People Inc.'s Entertainment, Beauty & Style brands, with a primary focus on PEOPLE. This role partners cross-functionally with editorial, social, events, and external stakeholders to drive media visibility, cultivate key relationships, support high-profile editorial franchises, and execute high-impact communications initiatives that support business objectives.
The Associate Manager contributes to strategic communications planning while ensuring seamless execution of day-to-day PR initiatives, expanding the reach and cultural relevance of the PEOPLE brands.
About The Team: | The Team and/or Brand.
____________________________________________________________________________________________
This role is part of the Brand Communications team for People Inc.’s Entertainment, Beauty, and Style brands which include PEOPLE, InStyle, Entertainment Weekly, and Byrdie. This team is responsible for developing and executing communications strategies that elevate editorial content, talent, business initiatives, events, partnerships, and brand moments across consumer, trade, broadcast, digital, social, and industry media.
About The Positions Contributions
Weight % Accountabilities, Actions and Expected Measurable Results
60% Support and execute communications strategies that promote PEOPLE's editorial content, brand initiatives, and talent through proactive media relations, strategic outreach, relationship management, and cross-functional collaboration.
25% Coordinate and support media appearances, editorial launches, events, and other high-impact communications initiatives by managing logistics, materials, external partners, and execution to ensure successful outcomes.
15% Contribute to communications planning and team operations by monitoring media coverage, identifying opportunities, developing communications materials, supporting reporting and administrative processes, and collaborating on strategic initiatives that advance business goals.
Education
The Role’s Minimum Qualifications and Job Requirements
Bachelor’s degree or equivalent communications experience.
Experience
2-4 years experience
Specific Knowledge, Skills, Certifications And Abilities
– Superior written and verbal communication skills.
– Understanding of the media landscape, effective media relations practices and identifying what makes news and why.
– Knowledge of entertainment media including areas of celebrity, pop culture, etc..
– Comfortable working both independently of others and as a team player
– Strong knowledge of social media
– Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
– Self-motivated, detail-oriented, and solution-focused with strong critical thinking skills.
% Travel Required (Approximate): 15%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $67,000.00 - $72,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#
Salary : $67,000 - $72,000