Social Media Manager

Pentwater Connect is a community-focused organization dedicated to promoting local businesses, events, services, and connections within the Pentwater area and surrounding communities. Our mission is to strengthen community engagement, support local growth, and create meaningful connections between residents, visitors, and businesses through effective communication and digital outreach. Pentwater Connect serves as a central hub for information, collaboration, and promotion, leveraging online platforms to amplify local voices and opportunities.

As our digital presence continues to grow, we are seeking a creative, organized, and community-driven Social Media Manager to lead our social media strategy, manage daily content, and foster engagement across all platforms.

Position Overview

The Social Media Manager is responsible for planning, creating, publishing, and managing content across Pentwater Connect’s social media channels. This role plays a critical part in shaping the organization’s online voice, increasing brand awareness, and building a strong sense of community through digital storytelling. The ideal candidate has a passion for community engagement, strong creative skills, and a solid understanding of how social media platforms can be used to inform, connect, and inspire audiences.

This position requires a balance of creativity, strategy, and analytics. The Social Media Manager will collaborate with internal team members, local businesses, event organizers, and community partners to ensure content is timely, accurate, and aligned with Pentwater Connect’s mission and values.

Key Responsibilities

Social Media Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with Pentwater Connect’s goals
• Identify key audiences, platforms, and content themes to maximize reach and engagement
• Create monthly and seasonal content calendars that reflect local events, business promotions, and community initiatives
• Stay current on social media trends, platform updates, and best practices

Content Creation & Publishing

• Create original, engaging content including posts, stories, reels, short videos, graphics, and captions
• Highlight local businesses, events, organizations, and community members
• Write clear, engaging, and brand-consistent copy tailored to each platform
• Coordinate photography and video content, including basic editing when needed
• Ensure all content is accurate, inclusive, and reflects Pentwater Connect’s community-centered voice

Community Engagement & Relationship Building

• Monitor and respond to comments, messages, and mentions in a timely and professional manner
• Foster positive interactions and meaningful conversations with followers
• Engage with local businesses, community groups, and partners online
• Encourage user-generated content and community participation
• Handle inquiries, feedback, and concerns with professionalism and care

Platform Management

• Manage daily operations across platforms such as Facebook, Instagram, and others as applicable
• Schedule posts using social media management tools
• Maintain consistent branding, tone, and messaging across all channels
• Monitor account security and ensure proper access management

Analytics & Reporting

• Track and analyze social media performance metrics, including reach, engagement, follower growth, and content effectiveness
• Prepare regular performance reports and insights for leadership
• Use analytics to refine content strategy and improve results
• Identify high-performing content and replicate successful approaches

Collaboration & Coordination

• Work closely with internal team members to align messaging and campaigns
• Coordinate with local businesses and event organizers to promote community activities
• Support special campaigns, seasonal initiatives, and community announcements
• Assist with cross-promotion of newsletters, websites, and other digital platforms

Brand Representation & Compliance

• Ensure all content aligns with Pentwater Connect’s mission, values, and brand guidelines
• Maintain a positive, respectful, and community-focused online presence
• Follow platform policies, copyright guidelines, and privacy standards
• Exercise good judgment when posting sensitive or time-sensitive content

Qualifications

Required Qualifications

• Proven experience managing social media accounts for a business, organization, or community group
• Strong written communication and storytelling skills
• Experience creating and scheduling content across multiple platforms
• Basic graphic design and video editing skills using common tools
• Strong organizational skills and attention to detail
• Ability to work independently and manage deadlines

Preferred Qualifications

• Experience working with community organizations, nonprofits, or local businesses
• Familiarity with social media analytics and reporting tools
• Photography or videography experience
• Knowledge of local events, tourism, or community engagement strategies

Skills & Attributes

• Creative, proactive, and community-oriented mindset
• Strong understanding of social media trends and audience behavior
• Excellent time management and multitasking abilities
• Professional, positive, and approachable communication style
• Ability to adapt quickly to changing priorities
• Passion for supporting local communities and businesses

Work Environment

This role may be remote or hybrid, with flexibility in scheduling. Occasional attendance at local events, meetings, or community activities may be required to capture content and engage with partners. The Social Media Manager should be comfortable working independently while staying connected with the team through regular communication.

Compensation & Benefits

• Competitive compensation based on experience and employment type
• Flexible scheduling and work arrangements
• Opportunities for creative input and professional growth
• Collaborative, community-focused work environment
• Opportunity to make a meaningful impact in a local community

Why Join Pentwater Connect?

Pentwater Connect offers a unique opportunity to combine creativity, digital marketing, and community engagement. As Social Media Manager, you will play a key role in telling the story of Pentwater—highlighting its people, businesses, events, and spirit. This position is ideal for someone who values connection, creativity, and community impact.

If you are passionate about social media, storytelling, and supporting local communities, Pentwater Connect invites you to apply and become an essential part of our mission to connect and strengthen the Pentwater community.

Job Types: Full-time, Part-time

Pay: $47,202.77 - $56,846.34 per year

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Parental leave
• Vision insurance

Work Location: Remote

Salary : $47,203 - $56,846