What are the responsibilities and job description for the Customer Relationship Management Manager position at Pentasia?
The Company:
This opportunity is with a full-service digital marketing agency focused exclusively on the online gaming, sports betting, and casino industry, offering expert user acquisition, CRM, and creative services to help brands grow and compete globally.
About the Role:
As a CRM Manager, you will be responsible for developing and implementing effective CRM strategies to increase customer loyalty, retention, and revenue growth for Incline’s growing portfolio of clients. The salary for this role is $100,000 - $130,000/year.
If you have an eye for quantitative digital CRM and can manage multiple priorities while delivering outstanding execution, we would love to talk to you. On top of some great perks and benefits, you will be working with a top-class leadership team, who can grow you to the next level and help you gain skills and experience to elevate your career.
This is a hybrid position, requiring 2-3 days on-site.
Key Responsibilities:
- Manage execution of email, push and in app messaging campaigns and partnering with internal and external stakeholders to ensure our clients objectives are met.
- Manage campaigns end-to-end, including targeting, segmentation, set-up, testing, execution, fulfillment, reporting and optimization.
- Create and manage personalized modules and campaign automations.
- Create and manage promotions for clients.
- Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to CRM marketing programs.
- Manage relationships with CRM software vendors and ensure the effective use of CRM tools and technologies.
- Stay current on industry best practices and trends, and leverage this knowledge to inform the strategy.
Qualifications:
- Strong project management, organizational skills, and attention to detail
- Experience with copywriting and email marketing
- A hunger to be a continuous learner and getting things done in the digital gaming space
- Hands-on experience with major CRM systems, ESP’s and Push providers like Optimove, Braze, Bloomreach, etc.
- Familiarity with online gaming and sports is a major advantage
- Ability to work in a fast-paced environment
Salary : $100,000 - $130,000