Social Media Coordinator

POSITION TITLE: Social Media Coordinator

DEPARTMENT: Marketing/Digital Media

REPORTS TO: Social Media Specialist

POSITION LOCATION: Indianapolis, IN

FLSA STATUS: Exempt

WORKER CATEGORY: Full-Time

COMPANY SUMMARY:

Penske Entertainment is a leading provider of world-class sports and entertainment. The organization consists of three prominent entities:

• Indianapolis Motor Speedway is the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions is a multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.

The Penske Entertainment experience is fast-paced, diverse and impactful. Through its business units, the organization reaches audiences on an international scale, focused on delivering exceptional experience from start to finish. Employees of Penske Entertainment are challenged daily in a demanding, yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition, and pageantry of the World’s Greatest Race Course and the premier open-wheel racing series.

POSITION SUMMARY:

The Social Media Coordinator is responsible for content creation and engaging with online social communities around the Indianapolis Motor Speedway and INDYCAR brands to foster a community of loyal fans/customers. They will be tasked with driving meaningful interactions with our fans, customers, followers and beyond to grow the Penske Entertainment social community and presence. The Social Media Coordinator will work closely with creative, editorial, and video teams to inform content development based on brand needs and Penske Entertainment events. They will have a deep knowledge of social media platforms and an understanding of how users digest and engage social content to maximize our impact in the social space. They will be passionate about social media and content and the role it plays in the fan/customer journey.

SPECIFIC DUTIES:

• Lead tactics to foster brand loyalty and drive positive sentiment on social across all Penske Entertainment social channels
• Lead messaging around holidays, milestones and anniversaries for the Indianapolis Motor Speedway and around NTT INDYCAR SERIES and INDY NXT by Firestone drivers, paddock members and events
• Manage social listening, reporting and analysis of social platforms and performance
• Assist social media leads in day-to-day social publishing, content planning, and implementation of overarching social strategy
• Work closely with Communications and Community Engagement and Outreach team to highlight community involvement, partnerships and events across Indianapolis Motor Speedway social channels
• Create social content, including photography, graphics, and short-form video
• Partner with photo, video, creative, and editorial teams to inform content development
• Continually identify trends and opportunities for community engagement across all social platforms through conversation monitoring
• Stay current on latest industry trends and best practices, including emerging platforms
• Assist in pulling analytics and creating reports to track performance of content across social platforms
• Able to travel to INDYCAR races, meetings and events as defined by Director, Digital Marketing and other departments
• Enthusiasm for and commitment to the company and the Vision, Mission and Values

QUALIFICATIONS:

Supervisory Responsibilities

• This position does not have supervisory responsibilities

Education

• Bachelor’s degree from an accredited university/college preferred

Skills/Experience

• 2 years of experience in social media, content creation, digital marketing or related experiences
• Deep understanding of major social platforms (Facebook, X, Instagram, YouTube, Tik Tok, etc.)
• Proficient in Adobe Creative Suite is preferred
• Experience in social listening and analytics tools is preferred (Sprout, Meltwater, etc.)
• The person who is selected for this position should be proactive, efficient, flexible, resilient, organized and a team player
• The chosen individual must maintain high levels of integrity and confidentiality. They must be enthusiastic and committed to the company, the Vision, Mission and Values. Ability to work in high-paced environment and on short deadlines
• Effective communication skills
• Commitment to working with people from diverse backgrounds and commitment to cultural competency
• Ability to uphold and consistently demonstrate the Penske Entertainment Standards

Travel/Work Hours/Flexibility

• General office hours are Monday – Friday, 8:30am – 5:00pm
• Longer hours and weekends required for the Month of May and other major racing events
• This job may require travel to INDYCAR events. There will be weekend and holiday work when race events are held
• Penske Entertainment acknowledges that the need for flexibility varies across all companies/departments and is not best addressed by a one size fits all flexible work policy. As such, the company encourages supervisors to work with their employees to leverage flexibility as needed to support a healthy balance

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Physical demands consist primarily of sitting, standing and walking
• Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings
• Occasional work outdoors requires physical strength and stamina to endure extreme heat, cold, rain and other conditions

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is mainly performed in an indoor environment and near others
• The employee is faced with frequent interruptions and must meet with others on a regular basis
• The noise level in the work environment can be loud, due to professional racing events

COMPANY BENEFITS:

Full-time employees enjoy a very competitive benefit package. Benefits include: Medical (including tax-advantaged Health Savings Account), Dental, Vision, 401(k) with 100% company match up to 5%, Paid Vacation, Personal & Sick Days, 12 Paid Holidays, Company Paid Life Insurance, Pet Insurance, Tuition Assistance, Short-Term & Long-Term Disability, Generous Paid Parental Leave, On-site Workout Facility, and more.

EQUAL OPPORTUNITY EMPLOYER:

Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.