Marketing Director

Marketing Director, Pensacola Little Theatre

Pensacola, Florida

Full time

Position Summary

Pensacola Little Theatre seeks a creative and strategic Marketing Director to lead all marketing, branding, and audience development efforts for one of the region’s oldest community theatres. The Marketing Director is responsible for promoting a full season of theatrical productions, education programs, and fundraising events while strengthening community engagement and expanding the theatre’s audience base.

This role oversees the creation of marketing campaigns, digital content, photography, design assets, and media outreach while collaborating closely with artistic staff, production teams, sponsors, and community partners. The Marketing Director plays a key role in supporting revenue growth through ticket sales, sponsorship promotion, and annual fundraising campaigns.

KEY RESPONSIBILITIES

Marketing Strategy & Campaign Management

• Develop and execute marketing strategies for a season of 9 theatrical productions annually, including mainstage shows, education programs, and special events.

• Plan and implement integrated marketing campaigns across digital, print, social media, and community outreach channels.

• Manage the theatre’s annual marketing budget and allocate resources across productions and campaigns.

• Track campaign performance and adjust strategies to maximize audience engagement and ticket sales.

Brand & Creative Direction

• Lead the creation of original artwork, promotional materials, and campaign branding for productions and events.

• Oversee graphic design, digital assets, print materials, and show-specific marketing collateral.

• Maintain consistency of the Pensacola Little Theatre brand across all platforms and communications.

Digital Marketing & Content Creation

• Manage and maintain the theatre’s website and digital presence.

• Produce and manage original content including photography, video, and social media campaigns.

• Oversee social media strategy and engagement to grow online audiences and promote productions.

Fundraising & Event Marketing

• Lead marketing campaigns for annual fundraising initiatives and special events.

• Collaborate with fundraising committees and boards to promote events, manage sponsor visibility, and develop campaign assets.

• Coordinate marketing efforts for donor events, community programs, and theatre initiatives.

Partnerships & Community Relations

• Serve as the primary marketing contact for season sponsors, advertisers, and media partners.

• Develop and maintain relationships with local media outlets and community organizations to increase theatre visibility.

• Support outreach initiatives that strengthen Pensacola Little Theatre’s role in the local arts community.

Collaboration & Project Management

• Collaborate closely with directors and production teams to align creative direction, marketing strategy, and design needs.

• Coordinate marketing timelines to ensure campaigns launch effectively and meet production schedules.

• Manage campaign execution from concept to delivery across internal teams and external partners.

Cross-Functional Responsibilities & Staff Support

• Participate as needed across departments, including front-of-house, administrative operations, Rooftop Bar, Education Department, et al, to support overall theatre functionality.

• Serve as box office staff as needed, assisting with ticket sales, customer service, and patron communications.

• Function as Staff on Duty during performances and events, ensuring smooth operations, addressing patron needs, and serving as a point of contact for front-of-house teams. (as assigned)

• Support a collaborative, team-oriented environment by contributing to theatre operations beyond marketing responsibilities.

• Assist with event execution and audience experience to ensure a welcoming and professional environment for all patrons.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Theatre, or a related field.

• 3-5 years experience in marketing, graphic design, or communications, preferably within nonprofit arts organizations.

• Strong skills in Adobe Creative Suite and digital design tools like Canva.

• 3-5 years experience managing social media platforms, websites, and digital marketing campaigns.

• Excellent project management and organizational skills.

• Strong written and visual storytelling abilities.

Preferred Qualifications

• Experience working in theatre, performing arts, and/or nonprofit organizations.

• Photography, video production, and/or multimedia content creation experience.

• Experience collaborating with sponsors, donors, and community partners.

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• 401(k) matching
• Flexible schedule
• Paid time off
• Professional development assistance

Work Location: In person

Salary : $40,000 - $45,000