What are the responsibilities and job description for the Manager of Membership position at Pennsylvania Academy of the Fine Arts?
ABOUT PAFA
Founded in 1805, the Pennsylvania Academy of the Fine Arts (PAFA) is America's first school and museum of fine arts. Located in the center city of Philadelphia, PAFA is intimate in scale with a strong sense of community. PAFA offers several nondegree and certificate in studio art and art appreciation programs. PAFA's museum has an outstanding collection of American art, and the museum actively collects and exhibits contemporary art, including work in new media. Additionally, PAFA is home to the Brodsky Center, a print and papermaking center focused on the creation of innovative editions by contemporary artists.
DIVERSITY STATEMENT
Because we were the nation's first art museum and art school, we believe PAFA has a moral obligation to ensure that every member of our community can study and work in an environment where they feel a sense of belonging. We have the additional obligation of ensuring that our community reflects that rich tapestry of beauty and diversity that surrounds our world. We are committed to modeling diversity and inclusion for the entire arts, cultural and educational sector, and to maintaining an inclusive environment with equitable treatment for all. PAFA is committed to maintaining an inclusive learning environment, and a diverse community of students, faculty and staff.
PAFA is an equal opportunity employer. Women and diverse candidates are strongly encouraged to apply to work in our pluralistic community.
Position Summary
The Manager of Membership is responsible for building, managing, and growing PAFA's membership program into one of the institution's primary drivers of earned revenue, visitor engagement, and long-term community support. This position combines strategic thinking with hands-on execution and is responsible for every stage of the member lifecycle-from acquisition through renewal, retention, upgrades, and reactivation. The Manager develops the systems, processes, communications, reporting tools, and operational infrastructure necessary to create a sustainable, data-driven membership program that delivers measurable growth and exceptional member experiences.
ESSENTIAL DUTIES AND RESPONSIBILITES
QUALIFICATIONS
APPLICATION REQUIREMENTS
The Pennsylvania Academy of the Fine Arts accepts digital applications only. A complete application should include the following:
When submitting your application online, please save your documents as Microsoft Word (.doc, .docx) or PDF (.pdf) files. To help us process your applications as efficiently as possible, please save your files with the following filename format:
*Due to the amount of potential applicants, we do not respond to voice calls or messages about the status of your application. Based on the criteria for the position, the most qualified candidates will be contacted directly. Thank you for your interest in PAFA.
Founded in 1805, the Pennsylvania Academy of the Fine Arts (PAFA) is America's first school and museum of fine arts. Located in the center city of Philadelphia, PAFA is intimate in scale with a strong sense of community. PAFA offers several nondegree and certificate in studio art and art appreciation programs. PAFA's museum has an outstanding collection of American art, and the museum actively collects and exhibits contemporary art, including work in new media. Additionally, PAFA is home to the Brodsky Center, a print and papermaking center focused on the creation of innovative editions by contemporary artists.
DIVERSITY STATEMENT
Because we were the nation's first art museum and art school, we believe PAFA has a moral obligation to ensure that every member of our community can study and work in an environment where they feel a sense of belonging. We have the additional obligation of ensuring that our community reflects that rich tapestry of beauty and diversity that surrounds our world. We are committed to modeling diversity and inclusion for the entire arts, cultural and educational sector, and to maintaining an inclusive environment with equitable treatment for all. PAFA is committed to maintaining an inclusive learning environment, and a diverse community of students, faculty and staff.
PAFA is an equal opportunity employer. Women and diverse candidates are strongly encouraged to apply to work in our pluralistic community.
Position Summary
The Manager of Membership is responsible for building, managing, and growing PAFA's membership program into one of the institution's primary drivers of earned revenue, visitor engagement, and long-term community support. This position combines strategic thinking with hands-on execution and is responsible for every stage of the member lifecycle-from acquisition through renewal, retention, upgrades, and reactivation. The Manager develops the systems, processes, communications, reporting tools, and operational infrastructure necessary to create a sustainable, data-driven membership program that delivers measurable growth and exceptional member experiences.
ESSENTIAL DUTIES AND RESPONSIBILITES
- Membership Program Development
- Build and grow PAFA's membership program.
- Develop acquisition, renewal, upgrade, retention and reactivation plans.
- Create a compelling membership value proposition.
- Evaluate membership levels, benefits, pricing and promotions.
- Continuously improve the member experience.
Member Lifecycle Management
- Manage acquisition, onboarding, benefit fulfillment, renewals, upgrades and lapsed member recovery.
- Create annual communication calendars.
- Develop campaigns that drive repeat visitation and engagement.
- Partner with Marketing on print and digital communications.
Membership Operations
- Build systems, workflows and documentation.
- Oversee processing, fulfillment and customer service.
- Serve as institutional expert for membership functionality in CRM and ACME.
- Maintain accurate records, reporting and reconciliation.
Data, Reporting and Analysis
- Develop dashboards and KPIs.
- Track revenue, retention, acquisition, visitation and engagement.
- Analyze trends and recommend improvements.
Cross-Department Collaboration
- Partner with Visitor Experience, Marketing, Development, Finance, Retail, Programs and Exhibitions to integrate membership throughout the visitor experience.
Financial Management
- Develop revenue goals.
- Track budget performance and ROI.
- Identify opportunities to grow earned revenue.
QUALIFICATIONS
- Bachelor's degree or equivalent experience.
- 3-5 years growing membership, loyalty or subscription programs.
- Experience building systems and workflows.
- Strong CRM/ticketing/database skills.
- Strong analytical and project management skills.
- Excellent written and verbal communication.
- Entrepreneurial mindset and passion for arts and culture
APPLICATION REQUIREMENTS
The Pennsylvania Academy of the Fine Arts accepts digital applications only. A complete application should include the following:
- Resume
- Cover Letter
When submitting your application online, please save your documents as Microsoft Word (.doc, .docx) or PDF (.pdf) files. To help us process your applications as efficiently as possible, please save your files with the following filename format:
- LastName_FirstName_Resume
- LastName_FirstName_CoverLetter
*Due to the amount of potential applicants, we do not respond to voice calls or messages about the status of your application. Based on the criteria for the position, the most qualified candidates will be contacted directly. Thank you for your interest in PAFA.