What are the responsibilities and job description for the Marketing Coordinator position at Penn Contractors Inc.?
Marketing Coordinator
Direct Report of: General Manager
Main Responsibility:
The Marketing Coordinator manages the Penn Contractors brand through all communication channels. They attract qualified leads through on-target marketing by creating content for Penn’s blog, social media and email marketing. An ideal Marketing Coordinator thrives on the challenge of meeting and exceeding weekly goals, constantly considering new and innovative ways to improve their performance. This position must demonstrate the company’s core values of Accountability, Honesty, Respectfulness & Continual Improvement.
The Marketing Coordinator manages the Penn Contractors brand through all communication channels. They attract qualified leads through on-target marketing by creating content for Penn’s blog, social media and email marketing. An ideal Marketing Coordinator thrives on the challenge of meeting and exceeding weekly goals, constantly considering new and innovative ways to improve their performance. This position must demonstrate the company’s core values of Accountability, Honesty, Respectfulness & Continual Improvement.
Who you Are:
- You are a strategic thinker who is highly organized and analytical with a creative spirit.
- You are an experienced writer who desires to research and learn more about the topics you write about.
- You love residential design and have been known to read Architectural Digest, Elle Design, Residential Design, Etc. or have studied interior design, architecture, or art history in school.
- You can drive organic traffic through an SEO-driven content strategy with conversion funnels.
- Making and editing video content for social media is something you do on a weekly basis.
- You are equally comfortable with the creative and data-driven sides of marketing.
- You have a talent for graphic design.
Roles & Responsibilities: Including, but not limited to, the following:
Major Accountabilities:
- Generate all raw leads needed to meet the company’s annual revenue goals.
- Collect and analyze campaign data to track progress through weekly scorecards and quarterly and annual reports.
- Collaborate with the Management to create the annual marketing plan and departmental budget and implement all strategies.
Creative:
- Plan, design, and execute monthly email marketing campaigns through HubSpot.
- Create compelling video, photographic, and written content and regularly disperse it through social media channels weekly.
- Coordinate and assist in styling and directing professional photography/videography shoots of completed and in-progress projects for the portfolio, magazines, ads, and award entries.
- Create an editorial calendar and implement an SEO-driven content strategy by writing 2 blogs per month.
- Design sales collateral, marketing materials, team presentations and graphics using Canva or similar.
Technical Skills:
- Update and manage the Penn website through HubSpot.
- Monitor website performance through audits, Google Analytics, Google Search
- Console, and by working closely with our SEO Consultant.
- Create effective, targeted SEM ad campaigns by managing our SEO consultant.
Brand Management:
- Complete winning award entry packages, including written project descriptions and visual presentations.
- Promote the Penn brand and career opportunities through recruitment marketing strategies.
- Plan and execute team and client events.
- Update website copy and imagery to reflect our team’s recent work and evolving processes
Minimum Requirements:
- Strong organizational skills and attention to detail.
- Experience with HubSpot or similar.
- Experience with video editing.
- Expert in Canva or similar.
- Excellent written communication skills.
- Ability to complete tasks without supervision.
- Professional and self-motivated.
- Proficiency with MS 365 and all MS Office Suite products.
- Knowledge of, and experience with, high-end design and construction is a plus.
- BA required; focus in marketing, communications, business, creative writing, art history, or architecture.