AD, Business Analytics and Insights

The Associate Director, Business Insights & Analytics will play a pivotal role in driving business performance through data-driven insights and strategic operational support. This position is responsible for delivering real-time, actionable analytics that enhance commercial effectiveness and support the execution of key business initiatives. Collaborating closely with cross-functional teams, the role will help shape commercial strategies, improve sales force productivity, and optimize targeting and resource allocation.

Primary Responsibilities:

• This is a hands-on role requiring direct involvement in data analysis, reporting, and the development of actionable insights to support commercial brand strategy and execution.
• Build and maintain performance dashboards and reports by integrating internal KPIs and third-party datasets to monitor business metrics, track progress against sales goals, and evaluate operational performance.
• Analyze market trends, physician and account-level data, and promotional effectiveness to support segmentation, targeting, and brand strategy.
• Partner with Sales and business Leadership to establish territory alignments and customer targeting, applying analytical insights to enhance sales coverage and operational efficiency.
• Support field teams by responding to data and reporting needs, resolving inquiries, and delivering insights to enable daily execution.
• Collaborate with cross functional teams on the development of revenue forecasts models for respective brands.
• Generate business review reports using a combination of third-party market data (e.g., prescriber, chargebacks, 867, 852 data) and internal performance metrics to guide executive decision-making.
• Support primary/secondary market research activities, ensuring outputs are analyzed and translated into actionable findings.
• Support ad hoc analyses and strategic projects by extracting insights from diverse datasets, supporting both tactical execution and Brand planning.
• Conduct promotional response analysis and develop segment-specific engagement strategies to improve brand adoption.

Qualifications & Skills:

• Bachelor’s degree in quantitative discipline such as Statistics, Mathematics, Economics, Business Analytics, or a related field.
• 4 years of experience in commercial analytics, preferably within the pharmaceutical or life sciences industry.
• Strong proficiency in Excel
• Exceptional analytical capabilities, including the ability to manipulate large data sets and apply advanced analytical methodologies.
• Proven ability to translate complex data into strategic insights and clearly communicate findings to a range of stakeholders.
• Excellent project management and organizational skills; capable of handling multiple projects under tight deadlines.
• Strong interpersonal skills and a collaborative approach to working with cross-functional teams and external vendors.
• Continuously build expertise in commercial analytics, forecasting, and market research by staying current with tools, data sources, and best practices.
• Experience with Power BI or similar visualization tools is a plus.
• Familiarity with pharmaceutical data sources including prescriber data, payer plans, chargebacks, and specialty distribution metrics is preferred.
• Knowledge of CRM Platforms such as Veeva Salesforce.com, preferably Veeva is preferred.