What are the responsibilities and job description for the Inside Sales Manager position at Pen Manufacturing?
About Pen Manufacturing (Metal Manufacturing)
Pen Manufacturing is a prominent player in the sheet metal, machining and welding fabrication industry, renowned for
delivering precision-engineered solutions. We are a fast growing and fast paced manufacturing company focused on
Water and Electrical Infrastructure, Roads/Bridges, Aerospace and many more industries.
Job Title: Inside Sales Manager – Metal Fabrication
Position Summary
The Inside Sales Manager oversees the inside sales team and drives revenue growth by managing inquiries, quotations, and project follow-ups within the metal fabrication industry. This role ensures timely communication with customers, accurate quoting, and consistent follow-through on projects from initial contact through delivery. The ideal candidate has technical understanding of metal fabrication processes and excels at building strong customer relationships while maintaining an organized, proactive sales pipeline.
Key Responsibilities
Sales & Customer Management
- Serve as the primary point of contact for incoming customer inquiries regarding fabricated metal parts, assemblies, and related services.
- Qualify leads and collaborate with engineering, estimating, and production teams to ensure accurate and competitive quotations.
- Manage the full sales cycle: from estimating and proposal development to negotiations, close, and post-sale communication.
- Maintain strong relationships with new and existing customers through proactive communication and exceptional service.
Project Follow-Up & Pipeline Management
- Consistently follow up on open quotes, pending projects, and outstanding opportunities to maximize conversion rates.
- Track project status and customer feedback to ensure timely decision-making.
- Update CRM systems daily with activities, follow-ups, and pipeline progress.
- Monitor delivery timelines and coordinate with production to address any issues, keeping customers informed throughout the process.
Team Leadership & Internal Coordination
- Lead, mentor, and develop the inside sales team to meet or exceed monthly and quarterly targets.
- Work closely with engineering, operations, and purchasing to ensure accurate cost estimates, manufacturability reviews, and feasible delivery schedules.
- Conduct regular pipeline and performance reviews with the sales team.
Reporting & Analysis
- Analyze sales trends, pipeline activity, and quotation success rates to identify opportunities for improvement.
- Prepare regular sales forecasts and performance reports for senior leadership.
- Monitor market conditions, competitor activity, and pricing trends within the metal fabrication industry.
Qualifications
- Bachelor’s degree in Business, Engineering, Industrial Technology, or related field (preferred).
- 3–7 years of inside sales experience, preferably in metal fabrication, machining, welding, or manufacturing.
- Strong technical aptitude and understanding of fabrication processes (laser cutting, forming, welding, machining, finishing, etc.).
- Proven ability to consistently follow up, manage multiple projects, and close sales in a fast-paced environment.
- Experience with CRM platforms and proficiency in MS Office (Excel, Outlook, Teams).
- Excellent communication, negotiation, and customer-service skills.
- Strong leadership and team-management abilities.
Key Competencies
- High attention to detail and strong organizational skills
- Persistent, self-motivated follow-through on all opportunities
- Technical problem-solving
- Collaborative mindset with cross-functional teams
- Results-driven with the ability to work under deadlines