Marketing - Program Manager - 100% Remote

Practice/Department: Marketing

Position Title: Program Manager

Position Location: Remote

Reports to: Director

Job Summary

The Program Manager is responsible for planning, executing, and optimizing marketing programs that drive brand awareness, lead generation, and customer engagement. This role involves managing marketing campaigns, coordinating with cross-functional teams, and analyzing program performance to ensure alignment with business objectives.

Essential Functions

• Responsible for creating an annual plan to activate solutions and priorities for Pellera and the region to bring in sales leads.
• Develop campaign plans at both a national and regional level.
• Know Your Customer: familiar with regional accounts/customers in order effecting build campaigns that contribute to meeting and achieving goals related to new logo, retention, and cross-sell accounts.
• Responsible for adhering to Pellera processes and approvals, along with developing and maintaining a budget for each initiative led within their region.
• Must be very collaborative and work cross functionally with sales and marketing and across all Pellera specialized practice areas. Will also utilize the BDR team for pre and post event support.
• Meet or exceed goals/KPI’s related to leads and campaign successes that contribute to their regional sales goals.
  
  

Required Skills/Abilities/Competencies

• Excellent verbal and written communication skills.
• Ethical and Critical Thinking
• Tool knowledge includes HubSpot, Salesforce and campaign management.
• Excellent sales and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.
• Must be a strong communicator and maintain a high level of integrity and core values.
• Previous experience working with sales teams and collaborating across multiple departments/teams.
  
  

Education And Experience

• Field Marketing Manager should have 4-6 years of experience in marketing related roles working for a large, fast-paced organization in the technology industry.
• Proven track record of developing and executing regional marketing campaigns and technology events, then measuring results.
  
  

Physical Requirements

• Travel to marketing events as requested/required. Less than 10%.
• Must be capable of lifting 40 pounds. Event set-up/booth set-up, etc.
  
  

Pellera provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.