What are the responsibilities and job description for the Marketing Manager position at Pelican Roofing Company?
Job Title: Marketing Manager / Director of Marketing
Location: South Louisiana (On-site) Company: Pelican Roofing Company
About the Role
Pelican Roofing is looking for a high-energy, versatile Marketing Leader to take full ownership of our brand’s growth and lead generation. This isn't a role for someone who wants to sit on the sidelines; you will be the driving force behind our marketing department, working hand-in-hand with Sales, Operations, and Administration to ensure Pelican remains the top choice for roofing in our community.
You will be responsible for the entire marketing ecosystem — from managing external agencies to getting creative with internal campaigns. If you are a data-driven strategist who isn't afraid to get your hands dirty with creative execution, we want to talk to you.
Key Responsibilities
- Agency Management: Act as the primary point of contact for our SEO and PPC agencies. You must be well-versed enough in digital marketing to audit their performance, hold them accountable to KPIs, and ensure our budget is being utilized effectively.
- Full-Funnel Social Media Management: Oversee paid social campaigns (Meta, etc.) to drive high-intent leads. You should understand audience targeting, A/B testing, and how to optimize ad spend for the best Cost Per Lead (CPL).
- Organic Social: Build and maintain an active, authentic presence on Facebook, and Instagram. This includes content planning, community engagement, and leveraging social to highlight our company culture and community impact.
- Lead Generation Ownership: Take full responsibility for the quantity and quality of leads. You will analyze marketing data weekly and have the authority to shift budgets and tactics based on performance.
- Sales & Ops Integration: Work closely with the Sales team to align messaging and ensure a seamless handoff from lead to customer.
- Strategic Communication: Prepare and present performance reports to stakeholders, providing clear insights into ROI and future growth opportunities.
- Creative Direction: Oversee the "look and feel" of the brand.
What We’re Looking For
- Experience: 3-5 years in digital and general marketing. You should have a proven track record of managing budgets and driving measurable growth.
- Social Media Mastery: You understand the nuance between organic storytelling and paid acquisition. You know how to use social media to build trust and capture demand.
- Technical Literacy: Deep understanding of SEO, SEM, and social media algorithms. You don't need to be the one pulling every lever, but you must know how the machine works.
- The "Owner" Mindset: We need someone who treats the marketing department like their own business — proactive, organized, and fiercely accountable.
- Adaptability: The roofing industry moves fast. You must be able to prioritize urgent tasks without losing sight of long-term goals.
Bonus Points
- Experience with graphic design tools (Canva, Adobe Creative Suite).
- Experience in the construction or home services industry.
- A passion for community involvement and local branding.
Pay: $55,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $55,000 - $75,000