Sales and Marketing Director

Location: Pelican Landing Senior Living

Schedule: Part – Time

Marketing and Sales Director- Connecting People to a Place They’ll Love

Our Marketing & Sales leader is the face of our community—building awareness, driving occupancy, and creating lasting relationships. From generating leads to guiding families through the decision-making process, this role ensures every move-in is seamless and every interaction reflects our core values.

What You’ll Do:

1. Sales & Occupancy Development

· Achieve and maintain occupancy goals through proactive outreach and lead management.

· Conduct tours, coordinate pre-assessments for prospects with RN, and follow-ups with prospective residents and families.

· Maintain CRM and ensure timely follow-up with all inquiries and referrals.

· Develop strong relationships with referral sources, including hospitals, rehab centers, and case managers.

2. Marketing & Community Engagement

· Plan and execute marketing events and campaigns that promote the community and increase brand visibility.

· Oversee digital and print advertising strategies to reach target demographics.

· Represent the community at senior fairs, networking events, and civic functions.

· Collaborate with regional marketing on larger campaigns and strategies.

3. Leadership & Collaboration

· Participate as a core member of the leadership team to align marketing and occupancy goals with operational readiness.

· Report weekly on pipeline, referral sources, and projected move-ins.

· Work closely with the Executive Director and department heads to ensure the community is prepared to receive new residents.

· Contribute to strategic planning and performance improvement initiatives.

4. Customer Experience & Conversion

· Serve as the primary point of contact for prospects from inquiry through move-in.

· Build trust with prospective residents and their families through education, empathy, and professionalism.

· Ensure all materials, communications, and interactions reflect the community’s brand and values.

· Provide post-move-in follow-up to ensure satisfaction and support retention.

Qualifications:

· Education: Bachelor's degree in Marketing, Communications, Business, or related field preferred.

· Experience: 3 years in sales/marketing, preferably in senior living or healthcare setting.

· Skills: CRM proficiency, event planning, excellent interpersonal and communication skills.

Perks & Benefits:

· Employee Meals at zero cost to the employee for every working shift

· 50% of uniforms/scrubs paid by employer

· Flexible scheduling

· Paid training

· Supportive team environment

· Opportunities for growth within senior living

Help us share the story of vibrant living—join our team and make a difference!

Pelican Landing is proudly managed by Progressive Care Management, an equal opportunity employer. Our purpose is to cultivate communities that champion innovation, support, and personalized care, while creating a meaningful experience for employees, residents and families.

At Progressive Care, our communities are united by a shared commitment to fostering environments where residents, families, and staff thrive. Our approach to leadership is rooted in collaboration, creative problem solving, integrity & ownership, building real connections, and respect.

Pay: $22.00 - $26.00 per hour

Expected hours: 24.0 per week

Work Location: In person

Salary : $22 - $26