Advanced Associate, Geo Marketing

This role aligns to industry level titles such as Student Acquisition Marketing Specialist and Senior Marketing Coordinator

Role Summary

The Advanced Associate (IC15), Geo Marketing contributes to the execution of integrated U.S. Higher Ed student acquisition campaigns and marketing activations, both online and across U.S. campuses.

You will play a key role in delivering campaigns across digital and experiential channels, supporting agency and vendor relationships, and helping execute student-facing activations both online and across on campus. This role develops stronger judgment in planning, prioritization, stakeholder coordination, and performance optimization while gaining exposure to the full student acquisition funnel.

Key Responsibilities

Campaign Planning & Execution

• Execute defined components of integrated student acquisition campaigns across paid media, social, email, web, influencer, affiliate, and other marketing channels.



• Manage campaign timelines, tasks, and deliverables for assigned workstreams.



• Support campaign setup, QA, launch activities, and promotional calendar management with increasing ownership.



• Ensure campaigns align with messaging strategies, audience targeting requirements, and Pearson brand standards.



• Assist in executing test-and-learn initiatives to improve campaign performance and student engagement.

Student Activation & Event Support

• Support planning and execution of student-facing marketing activations, events, and engagement programs on college campuses and through partner channels.



• Coordinate logistics, materials, promotional assets, and vendor deliverables for assigned activations.



• Assist with bookstore programs, orientation activities, student outreach initiatives with our Pearson Campus Ambassadors (PCA’s), and other acquisition-focused engagement efforts.



• Help ensure activations are delivered on time, on budget, and aligned to campaign objectives.



• Support post-event reporting and documentation of key learnings and performance outcomes.

Coordination & Stakeholder Support

• Work with Product Marketing, Sales, internal Marketing Centers of Excellence, and regional teams to support campaign and activation execution.



• Coordinate with creative, media, experiential, and agency partners to deliver campaign assets and activation materials.



• Serve as a day-to-day point of contact for assigned campaign components, vendors, or project deliverables.



• Maintain project plans, marketing calendars, and execution documentation to ensure alignment across stakeholders.

Vendor & Agency Coordination

• Coordinate deliverables with external marketing agencies, campus activation vendors, and promotional partners.



• Track timelines, deliverables, approvals, and project status across multiple external partners.



• Assist with vendor onboarding, invoice tracking, and program execution management.



• Help monitor vendor performance and identify opportunities to improve execution quality and efficiency.

Performance Tracking & Optimization

• Monitor campaign and activation performance for assigned activities and identify trends, risks, and opportunities.



• Support reporting and contribute insights to improve campaign effectiveness and student engagement.



• Assist in testing and optimization efforts across messaging, audiences, channels, and activation tactics.



• Help evaluate acquisition and engagement metrics to inform future marketing investments and program improvements.

Execution Excellence & Development

• Apply best practices in campaign execution, audience segmentation, targeting, and student engagement.



• Build working knowledge of the student journey, acquisition funnel, and channel strategy.



• Identify opportunities to improve processes, efficiency, and execution quality.



• Continuously develop marketing, project management, and vendor management capabilities.

Experience

• Proven experience in marketing, campaign management, or related roles, with background preferred in Education, Tech or Financial Services, or E-commerce



• Track record of supporting and/or executing marketing campaigns across multiple channels (digital preferred)

Core Skills

• Strong project management and organizational skills.



• Ability to manage multiple priorities and deadlines simultaneously.



• Strong communication and stakeholder coordination skills.



• Growing analytical mindset with ability to interpret campaign and engagement performance data.



• Experience coordinating projects across internal teams and external partners.



• Working knowledge of marketing tools (CRM, automation, analytics, project management platforms).



• Understanding of digital marketing channels, including email, social media, paid media, and web.



• Ability to execute with attention to detail while maintaining focus on broader business objectives.

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $42-78,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/

Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Deadline:

Applications will be accepted through August 4th , 2026 . This window may be extended depending on business needs.

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Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GOTOMARKET

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 25201

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