What are the responsibilities and job description for the Growth & Marketing Associate position at PEARL SOCIAL?
Growth & Marketing Associate
Pearl Social · New York City · No Visa Sponsorship
About Pearl Social
Pearl is a Curated Platform for Intellectuals to — built for users to build meaningful and aligned connections and friendships through curated in-person events.
The Role
We are looking for a Growth Lead to join Pearl Social. You will be responsible for taking Pearl from a high-conviction concept to a thriving, global movement. This isn't about traditional "growth hacking"; it’s about cultural engineering. You will own the strategy and execution of how we acquire, retain, and inspire our members, working directly with the Founder to define our voice and scale our community without losing its soul.
High ownership. High velocity. High taste.
What You'll Build
- Go-to-Market Strategy — Design and execute the playbook for launching Pearl in New York and scaling to new intellectual hubs globally.
- Visual Storytelling — Capture the essence of our in-person salons through high-fidelity photography and video, documenting the "Pearl aesthetic."
- Be the Face — Act as a primary ambassador for the brand; you are comfortable being in front of the camera, hosting digital content, and articulating our mission to the world.
- Community & Advocacy — Build the engine that turns members into evangelists; oversee the curation of initial cohorts to ensure a high-signal environment.
- Editorial & Content — Define the "Pearl Voice" across all platforms. You’ll produce content that feels less like marketing and more like a high-end publication.
- Viral Loops & Retention — Partner with Product to design features that encourage organic invite cycles and deep long-term engagement.
Who You Are
- Demonstrated experience across growth, marketing, or community building, ideally at a high-end lifestyle brand or consumer startup.
- An Intellectual Practitioner — You don't just market to intellectuals; you are one. You have deep intellectual habits—whether you're a voracious reader, a regular at galleries, or a philosophy buff—and can speak the language of our members authentically.
- The Creative "Triple Threat" — You have a sharp eye for photography, the technical skill to shoot and edit, and the charisma to lead on-camera content.
- A "Full-Stack" Marketer — You can write a compelling manifesto, dive into the data of a conversion funnel, and produce a high-aesthetic launch video in the same afternoon.
- Cultural Fluency — You understand the nuances of intellectual culture and the "loneliness epidemic." You know how to market "meaning" without it feeling manufactured.
- NYC-based — You thrive in the energy of the city and are ready to be on the ground where our community lives.
What We Offer
- Competitive salary.
- The opportunity to shape the cultural zeitgeist from the ground up in New York City.
- Path to Leadership — This is a high-growth role with the explicit opportunity to elevate into the Marketing Director position within a short timeframe, contingent on performance and impact.
- Ownership of a brand with a genuine point of view and a high-performance, intellectually serious culture.
Our Values
We are self-motivated high performers who lead with initiative and deliver with excellence. We love extraverts, intellectuals and community builders. Think like a member.