What are the responsibilities and job description for the Marketing Specialist position at Peak Living?
Peak Living is currently seeking a qualified Marketing Specialist to join our team!
At Peak Living, our employees love where they work. We are a full-service real estate management company with communities across the United States. Peak Living is uniquely positioned for growth as we continue rapid expansion through acquisitions. We believe successful growth is best achieved by developing high-quality teams and empowering them to boost property performance.
Position Overview:
As our Marketing Specialist, you will be responsible for creating and executing effective marketing strategies to drive occupancy, brand awareness, and lead generation across our portfolio. This role requires a strategic thinker with hands-on experience in both traditional and digital marketing- within the multifamily property management sector. Experience with Yardi Products is preferred.
At Peak Living, our employees love where they work. We are a full-service real estate management company with communities across the United States. Peak Living is uniquely positioned for growth as we continue rapid expansion through acquisitions. We believe successful growth is best achieved by developing high-quality teams and empowering them to boost property performance.
Position Overview:
As our Marketing Specialist, you will be responsible for creating and executing effective marketing strategies to drive occupancy, brand awareness, and lead generation across our portfolio. This role requires a strategic thinker with hands-on experience in both traditional and digital marketing- within the multifamily property management sector. Experience with Yardi Products is preferred.
- Develop and implement marketing campaigns for residential properties
- Utilize CRM IQ to manage listings, track performance, and maintain accurate online presence
- Oversee digital advertising (Google Ads, social media, SEO, retargeting) and content marketing
- Manage online reputation and respond to reviews across relevant platforms
- Create marketing collateral and ensure brand consistency across all media
- Analyze campaign performance and prepare monthly reports and recommendations
- Collaborate with on-site teams to ensure marketing goals align with leasing objectives
- Coordinate property photography, videography, and virtual tours
- 2-5 years of experience in marketing analysis, data analysis, or graphic design.
- Bachelor's degree in Marketing, Data Analytics, Graphic Design, or a related field preferred.
- Proficiency with data analytics tools like Google Analytics, Tableau, or Excel.
- Strong design skills, with experience in tools like Adobe Illustrator, Photoshop, and Canva.
- Excellent attention to detail, both in data analysis and design work, with the ability to see both the big picture and finer details.
- Strong communication skills to present insights and creative ideas effectively.
- Organized and deadline-driven, able to handle multiple projects.