Senior Marketing Manager

Sr Marketing Manager (Growth Brand)

Location: Denver, CO (Hybrid)Reports to: VP of Sales & MarketingStrategic partnership: Fractional CMO 

Structure: Individual contributor; leads and manages external agencies and contractors 

Market coverage: Colorado Texas 

Schedule: Primarily weekdays; occasional evenings/weekends for priority events and activations

About Peak Beverage

Peak Beverage is a full-service beverage, concessions, and bar catering company delivering premium experiences for venues, festivals, corporate events, and custom celebrations across Colorado, Texas, and emerging markets.

We manage the full bar ecosystem - staffing, product, logistics, compliance, menu creation, and service - so our partners can focus on the experience.

We operate with an owner’s mindset. We value clarity, accountability, speed, and execution. We build systems that scale and expect leaders to own outcomes.

Role Overview

Peak Beverage is seeking a passionate, beverage-focused, and account-based marketing experienced Sr. Marketing Manager to lead and own our entire marketing function - strategy through execution. This is currently a one-person marketing organization supported by external agencies and contractors. 30% of the job is strategy, and 70% is completing marketing work.

Peak Beverage is hiring a Sr. Marketing Manager to architect and run the end‑to‑end growth engine for a fast-scaling, beverage-first hospitality company transforming bars at events, venues, and festivals across Colorado, Texas, and beyond. This is the rare opportunity to own brand, demand, and account-based marketing in a category with national headroom, similar in ambition to Aramark, Compass, and Delaware North—but focused solely on beverage programs that turn every pour into a profit center.

You will be responsible for translating business goals into clear marketing priorities, directing outside partners, and personally executing where needed. This role blends strategic leadership with hands-on delivery and is accountable for turning brand strength into consistent, qualified pipeline.

You’ll partner closely with Sales, Operations, and leadership to ensure marketing is focused, measurable, and directly tied to revenue growth.

What Success Looks Like

In the first 60–90 days, you will:• Establish a clear marketing operating system (intake, prioritization, execution, reporting)• Align marketing priorities tightly with Sales by segment and market• Launch or refine 1–2 high-impact campaigns that generate measurable inbound demand• Implement a simple, executive-level reporting cadence with clear insights and next actions

Ongoing, you will own:• End-to-end marketing strategy and execution across all segments and markets• Consistent, qualified inbound demand and improved inquiry-to-close conversion (with Sales)• Quarterly brand and demand-generation initiatives tied to business goals• A premium, cohesive Peak brand across digital, sales materials, and live experiences• Vendor performance, budget efficiency, and ROI accountability

Key Responsibilities

Marketing Strategy & Ownership

• Define and prioritize marketing initiatives based on business objectives, market opportunity, and sales capacity• Act as the internal marketing authority - setting direction, standards, and success metrics• Balance long-term brand building with short-term demand generation

Demand Generation & Campaign Leadership

• Lead integrated campaigns by segment and market (CO/TX), including paid media, email, partner marketing, and local discovery• Improve inbound performance through SEO, Google Business Profile optimization, landing pages, and conversion strategy• Direct external paid media partners with clear goals, briefs, and performance expectations

Brand, Content & Creative Direction

• Own Peak’s brand presence and voice across all channels• Set the content strategy and oversee execution across Instagram and LinkedIn for distinct ICPs• Personally produce high-impact assets as needed (Canva-level execution) and oversee outsourced creative work• Apply menu psychology and presentation principles across client-facing materials

Sales Enablement & Revenue Support

• Build and maintain all core sales assets including decks, one-pagers, venue capability sheets, proposal components, menus, campaign microsites, blogs, and email templates• Ensure sales teams have clear positioning, messaging, and campaign guidance• Partner with Sales leadership to improve conversion, speed to proposal, and close rates

Website, Lifecycle & Systems

• Own website performance and content in WordPress, including landing pages and conversion paths• Manage HubSpot forms, workflows, email programs, and reporting dashboards• Improve lifecycle marketing to reduce drop-off and increase responsiveness

PR, Events & Partnerships (Support Role)

• Support PR moments and inbound press opportunities with messaging, materials, and executive prep• Lead marketing support for priority events and activations, including Eventbrite pages, promotional assets, and recap content

Analytics, Budget & Vendor Management

• Own marketing performance reporting: traffic, leads, conversion, CPL, and campaign ROI• Manage marketing vendors and contractors (creative, photo/video, paid media, PR) with clear scopes, timelines, and accountability• Ensure marketing spend is aligned with impact and business priorities

Required Skills & Experience

• 5 years of progressive marketing experience with end-to-end ownership• Proven ability to run a marketing function independently with outsourced support• Strong strategic thinking paired with hands-on execution capability• Excellent writing and editing skills across web, email, and social• Comfortable producing and reviewing creative assets quickly and effectively• Deep working knowledge of HubSpot and marketing performance reporting• Highly organized, decisive, and accountable; thrives in fast-moving environments• Strong cross-functional partner to Sales and Operations

Nice to Have

• Experience in hospitality, events, experiential marketing, or service-based businesses• Paid search and paid social leadership experience• WordPress and SEO/AEO proficiency• Familiarity with Eventbrite, Square, Sprout Social, or similar platforms

Tools We Use

HubSpot, Google Analytics and Ads, Google Workspace, Canva, Sprout Social, WordPress, Eventbrite, Square

Why Work at Peak Beverage

• True ownership of a growing brand and revenue engine• Direct influence on company growth, positioning, and market expansion• Close partnership with executive leadership• Exposure to premium venues, festivals, and large-scale activations• A culture focused on execution, clarity, and continuous improvement

Compensation & Benefits

Base salary range: $85,000 – $100,000 (commensurate with experience) Bonus OptionsBenefits: Health, vision, dental, PTO, 401(k), and additional benefits per company plan

Salary : $85,000 - $100,000