What are the responsibilities and job description for the Director of Sales position at Peachtree Group?
Director of Sales & Marketing
The Merrill Hotel & Conference Center – Muscatine, IA
A Tribute Portfolio Hotel
Position Summary
Lead the commercial strategy for one of the Midwest’s most distinctive, award-winning boutique hotels. The Merrill Hotel & Conference Center is a AAA Four Diamond, Marriott Tribute Portfolio property that sets the standard for upscale hospitality, meetings, and events along the Mississippi River.
This is a rare opportunity to take the helm of a market-leading, high-performing asset with strong brand-backing, differentiated positioning. Offering the opportunity to elevate strategy and drive revenue growth.
The Director of Sales & Marketing is responsible for driving total revenue performance, market share, and brand positioning across all segments, with a strong focus on group, corporate, and catering business. This role is a key member of the hotel’s leadership team, partnering with revenue management and operations to achieve financial goals.
About The Hotel
The Merrill Hotel & Conference Center is the premier upscale, full-service hotel in the Muscatine market, offering:
- AAA Four Diamond designation and recognition as a top-performing Marriott Tribute Portfolio hotel
- Over 12,000 sq. ft. of flexible meeting space, including a ballroom and riverfront event areas
- A purpose-built conference center supporting corporate, association, and social groups
- Prime Mississippi Riverfront location with walkable access to downtown dining and attractions
Key Responsibilities
Commercial Strategy
- Develop and execute annual and quarterly commercial plans aligned with budget and forecast
- Drive OTB pace, segmentation mix, and ADR growth
- Partner with Revenue Management on pricing, displacement, and inventory strategies
Sales Leadership
- Lead proactive sales efforts across group, corporate, and catering segments
- Maximize utilization of conference center and meeting space
- Maintain strong market presence through client engagement and networking
- Ensure CRM discipline and pipeline accountability
Marketing & Positioning
- Partner with digital and brand teams to execute marketing strategies and campaigns
- Leverage Marriott channels to drive visibility and conversion
- Ensure consistent positioning of the hotel’s luxury, boutique, and riverfront experience
Team Leadership
- Recruit, develop, and lead a high-performing sales team
- Drive accountability through forecasting, pipeline reviews, and performance management
- Foster a culture of collaboration and results
Ownership & Reporting
- Provide regular updates on performance, forecast, and strategy
- Deliver insights on market trends, risks, and opportunities
- Align cross-functionally to ensure execution of commercial strategies
Qualifications
- 5 years of hotel sales leadership experience (DOS or senior level) in full-service or upscale hotels
- Strong background in group and conference center sales preferred
- Experience with Marriott systems and platforms preferred
- Proven ability to drive revenue growth and lead high-performing teams
- Proficiency in Delphi, Cvent, and revenue management concepts
About the Location
Muscatine, Iowa Is a Scenic Mississippi Riverfront Community Offering
- A growing downtown with restaurants, events, and cultural attractions
- A destination appeal for meetings, weddings, and leisure travel
- Proximity to the Quad Cities, Iowa City, and Cedar Rapids
About Peachtree Group Hospitality Management
Peachtree is a leading hospitality investment and management company with a diverse portfolio of branded hotels nationwide. We are committed to driving results, developing talent, and creating long-term value.