Group Sales Manager

Group Sales Manager 

Hyatt Centric Congress Avenue | Austin, TX 

About Us

Hyatt Centric Congress Avenue Austin is looking for an experienced group seller to join our sales team. Sitting 31 stories above the corner of Congress Avenue and 8th Street, the hotel offers 246 guestrooms and suites, two restaurants and bars, a rooftop lounge, and seven flexible event spaces, including the Artist Residence, a penthouse suite with a private terrace and skyline views. We are next door to the Paramount and State Theatres, blocks from the Texas State Capitol and Sixth Street, and minutes from Lady Bird Lake and the University of Texas.

This is a proactive, hunter-oriented role. The Sales Manager, Group is responsible for driving group room night and revenue production through prospecting, account development, and closing new business, while maximizing catering and event revenue attached to those groups.

The ideal candidate is competitive, organized, and comfortable building new business from the ground up while growing existing accounts to their full potential.

Job Overview

Proactive Sales & New Business Development

• Solicit, qualify, negotiate, and close group business to meet and exceed assigned room night and revenue goals.
• Own a consistent weekly prospecting rhythm, outbound calls, targeted campaigns, in-person appointments, site tours, and client entertainment.
• Build and maintain a pipeline of new accounts through cold prospecting, industry networking, local business development, and account penetration of existing relationships.
• Maintain a book of key accounts, conducting regular touchpoints to retain and grow repeat business year over year.
• Represent the hotel at trade shows, industry events, client events, and local organizations as assigned.

Negotiation, Contracting & Turnover

• Prepare and present proposals, contracts, and pricing that reflect the hotel’s revenue strategy and the value of the asset.
• Negotiate rates, concessions, attrition, and cancellation terms in partnership with the Director of Sales and Revenue Management.
• Manage a clean, complete turnover of booked business to operations, ensuring all client expectations are documented and communicated.

Catering & Event Revenue

• Maximize food and beverage, meeting space, and ancillary revenue attached to group bookings.
• Participate in weekly BEO and resume meetings and serve as the client’s advocate through execution.
• Where applicable, solicit and book local catering and social business that fits the hotel’s event spaces.

Market Intelligence & Revenue Strategy

• Monitor market conditions, citywide and city-driver calendars, competitive set activity, and account trends to identify opportunity and displacement risk.
• Contribute to accurate group rooms and catering revenue forecasting, and support decisions on space release and block management.

Systems, Reporting & Collaboration

• Maintain accurate, timely account, booking, and activity records in the hotel’s sales and catering system and related platforms (e.g., Envision, Cvent, Meeting Broker, LinkedIn Sales Navigator, prospecting databases).
• Partner closely with Revenue Management, Front Office, Food & Beverage, and the regional sales team to align on strategy and deliver a seamless guest experience.

Qualifications and Experience 

• Minimum of two (2) years of hotel group sales experience with demonstrated proactive selling and closing responsibility.
• Proven track record of achieving or exceeding group room night and revenue goals.
• Strong prospecting discipline and comfort with outbound, self-generated business development.
• Excellent written and verbal communication, negotiation, and presentation skills.
• Ability to manage multiple accounts and deadlines independently in a fast-paced environment.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and comfort learning new sales technology.
• Willingness to work a flexible schedule, including occasional evenings and weekends for client events and group arrivals, and to travel locally and occasionally out of market.

Preferred but not Required

• Experience selling both group rooms and banquet/catering revenue.
• Hyatt experience or familiarity with Hyatt sales systems.
• Existing relationships or segment experience relevant to the Austin market, such as entertainment, music, film and production; collegiate, amateur, and professional sports; state and local government or association business tied to the Capitol; technology and corporate; or SMERF and social business.
• Working knowledge of Envision, Cvent, Meeting Broker, Knowland, Amadeus Demand360, or comparable platforms.

Benefits

Peachtree Group provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance. We also offer a generous 401(k) retirement match. To support work-life balance, we provide paid holidays and paid time off. Additional benefits include access to our Employee Assistance Program and Associate Emergency Foundation.

Peachtree Group is proud to be an Equal Opportunity Employer and an E-Verify employer. All employment decisions are based on qualifications, merit, business needs, and compliance with applicable federal, state, and local laws.