What are the responsibilities and job description for the Senior Show Marketing Manager position at Peachtree Entertainment?
About Peachtree Entertainment
Based in Nashville, TN, Peachtree Entertainment is a prominent national concert promoter focused on the development and execution of large-scale touring projects, indoor rodeo concepts, and outdoor festivals. With artists and properties such as Alan Jackson, Rock the Country, Gavin Adcock, Rock the South, Bulls Bands and Barrels, and many more, Peachtree stands poised to maintain its significant impact on the landscape of country music at a global level.
The Role
The Senior Show Marketing Manager plays a key leadership role within the marketing team. This person supports and helps guide our Show Marketing Managers, leads marketing strategy for key tours, and takes ownership of high-impact, high-visibility concert marketing campaigns across the Peachtree portfolio.
They bring the expertise, confidence, and strategic thinking required to elevate our biggest shows, accelerate ticket sales, and ensure the overall success of the show marketing department. This is both a leadership and hands-on execution role.
Responsibilities
Leadership & Team Support
- Serve as a go-to resource and day-to-day support for Show Marketing Managers
- Help troubleshoot issues, review plans, and ensure campaigns are executed at a high level
- Contribute to developing and refining department processes and best practices
- Assist the Senior Director of Marketing in team training and onboarding
Show & Tour Marketing
- Lead marketing strategy and execution for select tours under the Peachtree umbrella
- Own all marketing efforts for priority, large-scale shows that require advanced strategy, and have the highest impact on our business
- Manage event builds, budgeting, creative requests, timelines, and reporting
Strategy & Collaboration
- Work closely with internal teams including Booking, Ticketing, and Production
- Communicate regularly with artist managers, agencies, venues, and promoters
- Analyze data and performance to optimize campaigns and maximize sales
- Bring new ideas, platforms, and tactics to the team
Execution
- Maintain campaign pacing, deadlines, and recap documentation
- Jump in on projects or shows as needed. This role is both strategic and very hands-on
Analytics & Reporting
- Track campaign performance across paid media, social, email, and other initiatives
- Build and maintain reporting dashboards for key tours and high-impact shows
- Analyze sales trends, presale/onsale performance, and pacing to identify opportunities and risks
- Use data to recommend adjustments, optimize spend, and improve overall campaign efficiency
- Deliver end-of-show and end-of-tour recaps with insights, wins, challenges, and actionable learnings
What You Bring
Required
- 5–6 years of relevant marketing experience in live entertainment, touring, events, agencies, or music industry
- Leadership experience preferred
- Confident collaborator with excellent communication skills
- Ability to manage multiple large projects at once with quick turnaround
- Data-driven mindset with the ability to interpret results and adjust strategy
- Creative thinker who stays ahead of marketing trends
Benefits
- Competitive Base Salary and Commission Payout Structure
- 100% company paid family Health, Dental, Vision and Life Insurance.
- Additional voluntary benefit options include: life insurance (employee and dependents), short-term disability, and long-term disability.
- Generous paid time off including paid holidays, sick time and personal days.
- Opportunity to participate in 401(k) programs with company match.
- Company to pay for or reimburse for all travel and other related expenses for approved company business.
- Company to pay for equipment needed in order to conduct daily business on behalf of the organization.
- Opportunities to grow and develop in a fun, dynamic environment.
Hiring Practices
This job description is intended to outline the general nature and level of work performed by employees in this role. It is not an exhaustive list of all duties, responsibilities, and qualifications required. Peachtree Entertainment aims to recruit the most qualified candidates efficiently, utilizing various recruitment methods, including internal promotions, employee referrals, external advertising, employment agencies, internet recruiting, job fairs, college recruiting, and search firm.