What are the responsibilities and job description for the Digital Content Manager position at Peace Center?
Job Description
Job Title: Digital Content Manager
Reports To: VP of Marketing
FLSA Status: Exempt
Position Status: Full-Time
The Peace Center is a major nonprofit performing arts center serving a growing and sophisticated audience in Greenville, South Carolina. It is the dominant performing arts center in the State and region. Built on a six-acre campus with an aesthetic mix of new architecture and historic buildings, the campus is at the hub of Greenville’s nationally recognized downtown.
The Peace Center venues include the 2,115-seat Peace Concert Hall, the 400-seat Gunter Theatre, the 1,400-capacity outdoor Peace Pavilion, Genevieve’s Lounge, and the Huguenot Mill which includes two event spaces: the Ramsaur Studio and the Huguenot Loft. Opening in 2025 will be two additional music venues: the 250-seat Mockingbird (a listening room), and the 1,150 capacity Coach Factory (a flat floor club).
Position Overview
The Digital Content Manager’s primary role is assisting the marketing department in integrating institutional and department objectives into successful content strategies that create brand awareness, increase engagement and drive revenue.
This role is responsible for maintaining and enhancing the Peace Center’s social media accounts, managing paid social media campaigns, creating original content, copywriting, and assisting on marketing efforts and departmental support.
Key Responsibilities
Content Creation
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment, nor does it alter your at-will employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.
Job Title: Digital Content Manager
Reports To: VP of Marketing
FLSA Status: Exempt
Position Status: Full-Time
The Peace Center is a major nonprofit performing arts center serving a growing and sophisticated audience in Greenville, South Carolina. It is the dominant performing arts center in the State and region. Built on a six-acre campus with an aesthetic mix of new architecture and historic buildings, the campus is at the hub of Greenville’s nationally recognized downtown.
The Peace Center venues include the 2,115-seat Peace Concert Hall, the 400-seat Gunter Theatre, the 1,400-capacity outdoor Peace Pavilion, Genevieve’s Lounge, and the Huguenot Mill which includes two event spaces: the Ramsaur Studio and the Huguenot Loft. Opening in 2025 will be two additional music venues: the 250-seat Mockingbird (a listening room), and the 1,150 capacity Coach Factory (a flat floor club).
Position Overview
The Digital Content Manager’s primary role is assisting the marketing department in integrating institutional and department objectives into successful content strategies that create brand awareness, increase engagement and drive revenue.
This role is responsible for maintaining and enhancing the Peace Center’s social media accounts, managing paid social media campaigns, creating original content, copywriting, and assisting on marketing efforts and departmental support.
Key Responsibilities
Content Creation
- Develop and maintain a content calendar, managing timelines for internal and show approvals.
- Create engaging original content, including photos, videos, and graphics for use on social media, in email and other placements as needed, optimizing for search as much as possible.
- Work with the marketing team, other departments and third-party designers/vendors to craft creative campaign concepts and copy, as well as identify opportunities for user-generated content.
- Craft creative copy in a clear, concise, and conversational manner, with Peace Center and artist audiences in mind.
- Oversee and manage Peace Center’s social media channels, including Instagram, Facebook, X and Threads.
- Place select media buys on social channels.
- Manage and track efficacy of paid social campaign, optimizing ad sets as necessary.
- Monitor and respond to comments, messages, and interactions across all social media platforms to maintain a positive and engaged community.
- Set key performance indicators for social media campaigns and measure each campaign’s performance against established KPIs.
- Oversee the development of email campaigns, including content creation, email build, list pull, deployment, and post-campaign analysis.
- Build and implement email workflows/automations.
- Utilize data to make marketing decisions on content and scheduling strategies.
- Test and review all emails prior to deployment.
- Adhere to email best practices and communication compliance.
- Maintain strong industry and social media knowledge to incorporate best practices and content trends.
- Complete additional responsibilities as assigned. .
- A bachelor’s degree, preferably in marketing, communications, journalism, or PR.
- 3-5 years of content creation, marketing, and communications experience with a strong track record of increasing responsibility.
- Strong writing and editing skills are essential. Demonstrated ability to create clear, concise, and engaging content for various channels, including websites, social media, emails, and print materials.
- Experience developing and implementing content strategies that align with organizational goals and align with various target audience needs. This includes understanding the buyer's journey and creating content that moves prospects through the purchase funnel.
- Familiarity with digital marketing techniques, SEO best practices, and the ability to leverage various online platforms for content distribution.
- Proficiency in managing and growing social media accounts creating compelling content for different social platforms (Facebook, X, Instagram, and TikTok), and staying up to date with social media trends.
- A love for and knowledge of the performing arts and non-profit sector.
- Experience with content performance analytics and the ability to use data to inform content strategy and measure the success of campaigns.
- The ability to manage multiple projects simultaneously, meet deadlines, and work collaboratively with cross-functional teams.
- Proficiency in Microsoft Office Suite and experience in Tessitura, WordFly, or email automation is a plus (experience with CRM and marketing automation tools are essential).
- A creative mindset to develop innovative and attention-grabbing content that sets the organization apart from competitors.
- Graphic design, video editing and Adobe Suite skills are a plus.
- Requires your physical presence at the Peace Center for all or majority of work hours in the performance of your duties.
- Position requires ability to work some nights and weekends as performance schedule and campus activity dictates.
- Competitive salary and benefits package.
- A dynamic and collaborative work environment.
- Opportunity to be a part of an exciting period of growth and innovation.
- The chance to contribute to the success of beloved arts institution.
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment, nor does it alter your at-will employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.
