Marketing Manager

Regional Marketing Manager

PCP Elevate LLC

Company Overview

 PCP Elevate is a dedicated property management company for a premier multifamily development firm specializing in land acquisition, luxury apartment development, and long-term ownership in high-growth lifestyle markets.

We are committed to delivering elevated residential experiences through innovative management, exceptional service, and a high-performance team culture. As we continue to expand our portfolio across multiple markets, we are seeking a dynamic leader to drive both marketing performance across the organization.

Position Overview

The Regional Marketing Manager high impact leadership role responsible for driving portfolio-wide marketing performance while developing and elevating onsite team capabilities through structured training programs.

This position bridges strategy and execution, ensuring consistency in brand standards, leasing performance, and operational excellence across all communities. The ideal candidate is both data-driven and people-focused, with the ability to influence outcomes at both the corporate and onsite levels.

Key Responsibilities

Strategic Marketing & Branding

• Develop and execute portfolio-wide marketing strategies to drive occupancy, revenue growth, and brand positioning.
• Establish and maintain consistent brand standards across all properties, platforms, and materials.
• Oversee the creation of branding, marketing collateral, digital content, and campaigns tailored to each asset.
• Conduct market research and competitive analysis to inform positioning, pricing, and strategy.
• Support branding and marketing strategy for new developments, including lease-ups and repositioning efforts.

Digital & Performance Marketing

• Oversee digital channels including SEO, PPC, social media, email marketing, and paid advertising.
• Monitor and optimize KPIs such as lead volume, conversion rates, cost per lease, and ROI.
• Ensure accuracy and performance across property websites, ILS platforms, and Google Business listings.
• Manage relationships with third-party agencies, branding partners, and technology vendors.
• Leverage marketing technology, CRM systems, and automation tools to improve lead management and conversion.

Leasing Performance & Resident Engagement

• Partner with onsite teams to improve lead follow-up, conversion rates, and overall leasing effectiveness.
• Develop and implement targeted leasing campaigns for lease-ups, stabilization, and renewals.
• Enhance resident engagement through events, programming, and initiatives such as Elevation Club.
• Oversee online reputation management, ensuring timely and professional responses to reviews.
• Support onsite teams in executing community marketing plans and local outreach initiatives.

Training & Development

• Design and deliver training programs focused on leasing performance, marketing execution, customer service, and operational excellence.
• Create and maintain training materials, SOPs, related to marketing and branding.
• Lead workshops, onboarding sessions, and ongoing coaching for onsite and corporate teams related to marketing.
• Foster a culture of continuous improvement and professional growth across the organization.

Operational Support & Field Execution

• Provide direct support to onsite teams as needed, including leasing, marketing execution, and resident experience initiatives.
• Assist with lease-up strategy, pre-leasing setup, and system configuration.
• Conduct audits of marketing, curb appeal, model units, and customer experience standards.
• Support regional managers in achieving occupancy, revenue, and performance goals.

Budgeting, Reporting & Analytics

• Develop and manage annual marketing budgets aligned with asset and portfolio goals.
• Provide regular reporting on marketing performance, leasing trends, and ROI.
• Identify opportunities to improve efficiency, reduce costs, and enhance performance.

Technology & Innovation

• Stay current on PropTech trends and implement tools that enhance marketing, leasing, and training outcomes.
• Oversee CRM, PMS, and lead management systems to ensure data accuracy and process consistency.
• Introduce innovative solutions such as virtual tours, AI leasing tools, and interactive content.

Portfolio & Scope

• Current portfolio: ~1,400 units across Cleveland, Denver, Bozeman, and Seattle
• Growth: 500–600 new units annually
• Travel: Approximately 4–8 days per month, including overnight trips

Reporting Structure

• Reports to: President (Tamina Sheikh)
• No direct reports initially; opportunity to build and lead a marketing and training team over time

Qualifications

• 3 years of experience in marketing, training, or a hybrid role within multifamily or a related industry
• Strong expertise in digital marketing, branding, and lead generation
• Experience with lease-ups and stabilized assets preferred
• Proficiency with CRM, PMS, ILS platforms, and marketing technologies (e.g., RealPage, Knock, Google Ads)
• Strong analytical, organizational, and project management skills
• Excellent communication, presentation, and coaching abilities
• Ability to manage multiple priorities across a multi-market portfolio

Work Environment

• Hybrid role (remote with future in-office requirements in Cleveland, OH)
• Regular travel to properties and for training sessions – 4-8 days per month, overnight trips

Compensation & Benefits

• Base Salary: $100,000 – $115,000
• Bonus: 10%
• Comprehensive benefits package including medical, retirement plan with company match, and professional development opportunities

Ideal Candidate Profile

• Performance-driven with a strong sense of ownership and accountability
• Passionate about brand excellence and customer experience
• Skilled at translating strategy into execution at the property level
• Committed to developing teams and elevating overall performance
• Thrives in a fast-growing, entrepreneurial environment

Salary : $100,000 - $115,000